Charles Schwab vs eToro:Which is more popular?
In September 2026, Charles Schwab had more branded searches than eToro among stock trading apps worldwide. Charles Schwab had about 3.4 million branded searches, while eToro had 471,000. Charles Schwab made up 54.4% of all stock trading app searches we track, and eToro accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about stock trading apps, Charles Schwab appeared in four of the five answers and eToro in none.
Who do people search for more?
Charles Schwab, about 7 searches for every 1 for eToro
Who does AI mention more?
Charles Schwab, mentioned in 4 of 5 answers, eToro in 0
Who does AI recommend more?
Charles Schwab, the only one of the two named
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Top stock trading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Charles Schwab was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. eToro did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charles Schwab4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robinhood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stock trading apps
5 answers
Asked ChatGPT
“Which stock trading app should I use?”
Asked ChatGPT
“What are the best stock trading apps?”
Asked ChatGPT
“What's the best stock trading app for buy shares?”
Searched Google, AI Overview
“stock trading apps”
Searched Google, AI Overview
“investing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Charles Schwab or eToro more popular in search?
This chart shows how often people search Google for Charles Schwab and eToro by name. Each line represents a brand's share of searches for all five stock trading apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Charles Schwab, eToro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Robinhood | Trading 212 | eToro | Webull |
|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 27.8% | 7% | 10.3% | 5.7% |
| Nov 2025 | 46.8% | 32.3% | 6.7% | 9.7% | 4.5% |
| Dec 2025 | 51.1% | 29.1% | 6% | 8.8% | 5% |
| Jan 2026 | 51.9% | 24.4% | 7.9% | 10.8% | 5% |
| Feb 2026 | 54.3% | 25.6% | 6.5% | 9.3% | 4.3% |
| Mar 2026 | 53.4% | 25.4% | 7.8% | 9.2% | 4.2% |
| Apr 2026 | 55% | 26% | 6.8% | 7.8% | 4.4% |
| May 2026 | 57.5% | 22.8% | 7% | 8.1% | 4.6% |
| Jun 2026 | 54.8% | 26.5% | 6.7% | 7.6% | 4.3% |
| Jul 2026 | 54.5% | 26.7% | 6.7% | 7.8% | 4.4% |
| Aug 2026 | 52% | 30.2% | 6.4% | 7.3% | 4.1% |
| Sep 2026 | 54.4% | 25.9% | 7.8% | 7.6% | 4.3% |
How has the Charles Schwab and eToro comparison changed over the last 12 months?
3 findings
- Charles Schwab was ahead of eToro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charles Schwab’s share of searches among stock trading apps worldwide moved from 49.1% to 54.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, eToro’s share of searches among stock trading apps worldwide moved from 10.3% to 7.6%, and its estimated monthly branded searches moved from 857K to 471K.
How did search popularity change for stock trading apps worldwide in September 2026?
3 changes
In September 2026, Trading 212 overtook eToro to rank 3rd among stock trading apps worldwide, with 7.8% of the searches.
In September 2026, Charles Schwab gained share of searches among stock trading apps worldwide, from 52% to 54.4%.
Estimated monthly branded searches for eToro worldwide fell 45.1% over 12 measured months, from 857K to 471K in September 2026.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Charles Schwab’s and eToro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charles Schwab
1 branded search term
- schwab app
eToro
19 branded search terms
- app etoro
- etoro
- etoro app
- etoro broker
- etoro cfd
- etoro club
- etoro copy trading
- etoro crypto
- etoro cryptos
- etoro eu
- etoro europe
- etoro fees
- etoro investing
- etoro investment
- etoro investors
- etoro isa
- etoro money
- etoro platform
- etoro trading
Other head-to-heads among stock trading apps
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