Charles Schwab vs Robinhood:Which is more popular?
In September 2026, Charles Schwab had more branded searches than Robinhood among stock trading apps worldwide. Charles Schwab had about 3.4 million branded searches, while Robinhood had 1.6 million. Charles Schwab made up 54.4% of all stock trading app searches we track, and Robinhood accounted for 25.9%. When we asked ChatGPT and Google AI Overviews about stock trading apps, Charles Schwab and Robinhood each appeared in four of the five answers. Robinhood was mentioned before Charles Schwab in three out of four answers.
Who do people search for more?
Charles Schwab, about 2 searches for every 1 for Robinhood
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Robinhood, named ahead of Charles Schwab in 3 of 4 answers
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Top stock trading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Charles Schwab and Robinhood were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Robinhood was listed before Charles Schwab in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charles Schwab4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Robinhood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stock trading apps
5 answers
Asked ChatGPT
“Which stock trading app should I use?”
Asked ChatGPT
“What are the best stock trading apps?”
Asked ChatGPT
“What's the best stock trading app for buy shares?”
Searched Google, AI Overview
“stock trading apps”
Searched Google, AI Overview
“investing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Charles Schwab or Robinhood more popular in search?
This chart shows how often people search Google for Charles Schwab and Robinhood by name. Each line represents a brand's share of searches for all five stock trading apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Charles Schwab, Robinhood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Robinhood | Trading 212 | eToro | Webull |
|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 27.8% | 7% | 10.3% | 5.7% |
| Nov 2025 | 46.8% | 32.3% | 6.7% | 9.7% | 4.5% |
| Dec 2025 | 51.1% | 29.1% | 6% | 8.8% | 5% |
| Jan 2026 | 51.9% | 24.4% | 7.9% | 10.8% | 5% |
| Feb 2026 | 54.3% | 25.6% | 6.5% | 9.3% | 4.3% |
| Mar 2026 | 53.4% | 25.4% | 7.8% | 9.2% | 4.2% |
| Apr 2026 | 55% | 26% | 6.8% | 7.8% | 4.4% |
| May 2026 | 57.5% | 22.8% | 7% | 8.1% | 4.6% |
| Jun 2026 | 54.8% | 26.5% | 6.7% | 7.6% | 4.3% |
| Jul 2026 | 54.5% | 26.7% | 6.7% | 7.8% | 4.4% |
| Aug 2026 | 52% | 30.2% | 6.4% | 7.3% | 4.1% |
| Sep 2026 | 54.4% | 25.9% | 7.8% | 7.6% | 4.3% |
How has the Charles Schwab and Robinhood comparison changed over the last 12 months?
3 findings
- Charles Schwab was ahead of Robinhood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charles Schwab’s share of searches among stock trading apps worldwide moved from 49.1% to 54.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Robinhood’s share of searches among stock trading apps worldwide moved from 27.8% to 25.9%, and its estimated monthly branded searches moved from 2.3M to 1.6M.
How did search popularity change for stock trading apps worldwide in September 2026?
2 changes
In September 2026, Charles Schwab gained share of searches among stock trading apps worldwide, from 52% to 54.4%.
In September 2026, Robinhood lost share of searches among stock trading apps worldwide, from 30.2% to 25.9%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Charles Schwab’s and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charles Schwab
1 branded search term
- schwab app
Robinhood
12 branded search terms
- robinhood
- robinhood app
- robinhood apps
- robinhood bank
- robinhood crypto
- robinhood cryptocurrency
- robinhood financial
- robinhood investing
- robinhood investment app
- robinhood retirement
- robinhood trading
- robinhood trading app
Other head-to-heads among stock trading apps
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