Brandwave

Charles Schwab vs Webull:Which is more popular?

In September 2026, Charles Schwab had more branded searches than Webull among stock trading apps worldwide. Charles Schwab had about 3.4 million branded searches, while Webull had 264,000. Charles Schwab made up 54.4% of all stock trading app searches we track, and Webull accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about stock trading apps, Charles Schwab appeared in four of the five answers and Webull in one. Charles Schwab was mentioned before Webull in every answer.

Among stock trading apps worldwide in September 2026

Who do people search for more?

Charles Schwab, about 13 searches for every 1 for Webull

Charles Schwab 3.4M searchesWebull 264K searches

Who does AI mention more?

Charles Schwab, mentioned in 4 of 5 answers, Webull in 1

Charles Schwab in 4 of 5Webull in 1 of 5

Who does AI recommend more?

Charles Schwab, named ahead of Webull in every answer

Charles Schwab first in 4Webull never first

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Top stock trading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Charles Schwab was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Webull was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Charles Schwab was listed before Webull in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Robinhood1st
  2. Charles Schwab2nd
  3. Webull3rd
  4. Trading 212–
  5. eToro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Schwab4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robinhood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stock trading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Charles Schwab or Webull more popular in search?

This chart shows how often people search Google for Charles Schwab and Webull by name. Each line represents a brand's share of searches for all five stock trading apps we track, month by month, from English-language searches worldwide.

Charles Schwab and Webull among stock trading apps worldwide, by month

Share of searches by month for Charles Schwab, Webull. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabRobinhoodTrading 212eToroWebull
Oct 202549.1%27.8%7%10.3%5.7%
Nov 202546.8%32.3%6.7%9.7%4.5%
Dec 202551.1%29.1%6%8.8%5%
Jan 202651.9%24.4%7.9%10.8%5%
Feb 202654.3%25.6%6.5%9.3%4.3%
Mar 202653.4%25.4%7.8%9.2%4.2%
Apr 202655%26%6.8%7.8%4.4%
May 202657.5%22.8%7%8.1%4.6%
Jun 202654.8%26.5%6.7%7.6%4.3%
Jul 202654.5%26.7%6.7%7.8%4.4%
Aug 202652%30.2%6.4%7.3%4.1%
Sep 202654.4%25.9%7.8%7.6%4.3%

How has the Charles Schwab and Webull comparison changed over the last 12 months?

3 findings
  • Charles Schwab was ahead of Webull in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Charles Schwab’s share of searches among stock trading apps worldwide moved from 49.1% to 54.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Webull’s share of searches among stock trading apps worldwide moved from 5.7% to 4.3%, and its estimated monthly branded searches moved from 476K to 264K.

How did search popularity change for stock trading apps worldwide in September 2026?

2 changes

  1. In September 2026, Charles Schwab gained share of searches among stock trading apps worldwide, from 52% to 54.4%.

  2. Estimated monthly branded searches for Webull worldwide fell 44.4% over 12 measured months, from 476K to 264K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Charles Schwab’s and Webull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Charles Schwab

1 branded search term

  • schwab app

Webull

12 branded search terms

  • webull
  • webull app
  • webull brokerage
  • webull charts
  • webull crypto
  • webull fees
  • webull financial
  • webull options
  • webull paper trading
  • webull trading
  • webull trading platform
  • webullcom

How the Brand Demand Index is measured

Other head-to-heads among stock trading apps

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