Brandwave

Charles Schwab vs Stash:Which is more popular?

In September 2026, Charles Schwab had more branded searches than Stash among investment apps worldwide. Charles Schwab had about 3.4 million branded searches, while Stash had 11,200. Charles Schwab made up 55.4% of all investment app searches we track, and Stash accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about investment apps, Charles Schwab appeared in three of the five answers and Stash in none.

Among investment apps worldwide in September 2026

Who do people search for more?

Charles Schwab, about 299 searches for every 1 for Stash

Charles Schwab 3.4M searchesStash 11.2K searches

Who does AI mention more?

Charles Schwab, mentioned in 3 of 5 answers, Stash in 0

Charles Schwab in 3 of 5Stash in 0 of 5

Who does AI recommend more?

Charles Schwab, the only one of the two named

Charles Schwab first in 3Stash never named

Follow Charles Schwab vs Stash and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top investment apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Charles Schwab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stash did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fidelity1st
  2. Robinhood2nd
  3. Charles Schwab3rd
  4. Acorns4th
  5. Betterment5th
  6. Webull6th
  7. Public7th
  8. Wealthfront–
  9. Stash–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charles Schwab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Betterment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Public1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wealthfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about investment apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Charles Schwab or Stash more popular in search?

This chart shows how often people search Google for Charles Schwab and Stash by name. Each line represents a brand's share of searches for all nine investment apps we track, month by month, from English-language searches worldwide.

Charles Schwab and Stash among investment apps worldwide, by month

Share of searches by month for Charles Schwab, Stash. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabRobinhoodFidelityWebullWealthfrontBettermentAcornsStashPublic
Oct 202551.7%29.3%8.7%6%2.1%1.7%0.23%0.15%0.07%
Nov 202548.2%33.2%9.9%4.6%1.9%1.6%0.21%0.16%0.07%
Dec 202550.9%28.9%10.5%4.9%2.5%1.7%0.27%0.2%0.08%
Jan 202653.2%25.1%11.2%5.1%2.6%2.1%0.35%0.22%0.07%
Feb 202654.9%25.9%9.5%4.3%2.7%2.2%0.24%0.16%0.08%
Mar 202654.7%26.1%9.4%4.3%2.7%2.2%0.24%0.18%0.08%
Apr 202653.7%25.4%11.2%4.3%2.6%2.2%0.24%0.18%0.1%
May 202658.2%23.1%10%4.6%1.9%1.6%0.21%0.19%0.09%
Jun 202655.4%26.8%9.7%4.4%1.8%1.5%0.2%0.15%0.08%
Jul 202653.6%26.3%11.4%4.3%2.2%1.8%0.24%0.18%0.08%
Aug 202651.2%29.8%10.7%4.1%2.1%1.7%0.23%0.17%0.07%
Sep 202655.4%26.3%9.3%4.4%2.2%1.8%0.3%0.19%0.08%

How has the Charles Schwab and Stash comparison changed over the last 12 months?

3 findings
  • Charles Schwab was ahead of Stash in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Charles Schwab’s share of searches among investment apps worldwide moved from 51.7% to 55.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Stash’s share of searches among investment apps worldwide moved from 0.15% to 0.19%, and its estimated monthly branded searches moved from 11.5K to 11.2K.

How did search popularity change for investment apps worldwide in September 2026?

1 change

  1. In September 2026, Charles Schwab gained share of searches among investment apps worldwide, from 51.2% to 55.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Charles Schwab’s and Stash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Charles Schwab

1 branded search term

  • schwab app

Stash

2 branded search terms

  • stash app
  • stash investment

How the Brand Demand Index is measured

Other head-to-heads among investment apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free