Brandwave

eToro vs NinjaTrader:Which is more popular?

In September 2026, eToro had more branded searches than NinjaTrader among online trading platforms worldwide. eToro had about 471,000 branded searches, while NinjaTrader had 301,000. eToro made up 1.9% of all online trading platform searches we track, and NinjaTrader accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about online trading platforms, neither eToro nor NinjaTrader appeared in any of the five answers.

Among online trading platforms worldwide in September 2026

Who do people search for more?

eToro, about 56% more searches than NinjaTrader

eToro 471K searchesNinjaTrader 301K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

eToro in 0 of 5NinjaTrader in 0 of 5

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Top online trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither eToro nor NinjaTrader showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Interactive Brokers1st
  2. Robinhood2nd
  3. Thinkorswim3rd
  4. Webull4th
  5. TradingView–
  6. Trading 212–
  7. eToro–
  8. NinjaTrader–
  9. Plus500–
  10. MetaTrader–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkorswim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webull2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TradingView0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NinjaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plus5000 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MetaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is eToro or NinjaTrader more popular in search?

This chart shows how often people search Google for eToro and NinjaTrader by name. Each line represents a brand's share of searches for all ten online trading platforms we track, month by month, from English-language searches worldwide.

eToro and NinjaTrader among online trading platforms worldwide, by month

Share of searches by month for eToro, NinjaTrader. The figures are in the table below the chart.

View monthly share of searches table
MonthTradingViewRobinhoodInteractive BrokersTrading 212eToroNinjaTraderWebullThinkorswimPlus500MetaTrader
Oct 202577.7%8.8%3.2%2.2%3.3%0.94%1.8%0.77%0.78%0.42%
Nov 202576.2%10.6%3.2%2.2%3.2%1.1%1.5%0.76%0.77%0.5%
Dec 202578.6%9%3.3%1.9%2.7%1.2%1.5%0.64%0.79%0.43%
Jan 202679.1%7.5%3.3%2.4%3.3%0.95%1.5%0.64%0.79%0.52%
Feb 202681.1%7.7%2.7%1.9%2.8%0.8%1.3%0.54%0.67%0.44%
Mar 202680.3%7.7%2.7%2.3%2.8%0.97%1.3%0.65%0.81%0.53%
Apr 202677.8%9.1%3.2%2.4%2.7%1.2%1.5%0.77%0.78%0.52%
May 202678.7%7.7%4%2.4%2.7%1.2%1.5%0.78%0.65%0.43%
Jun 202681.2%7.9%2.8%2%2.3%0.98%1.3%0.66%0.55%0.36%
Jul 202683.4%6.7%2.8%1.7%2%1%1.1%0.55%0.46%0.37%
Aug 202682%7.8%2.8%1.7%1.9%1.2%1.1%0.66%0.45%0.44%
Sep 202683.1%6.5%2.8%1.9%1.9%1.2%1.1%0.55%0.46%0.45%

How has the eToro and NinjaTrader comparison changed over the last 12 months?

3 findings
  • eToro was ahead of NinjaTrader in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, eToro’s share of searches among online trading platforms worldwide moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 857K to 471K.
  • Across the 12 months ending September 2026, NinjaTrader’s share of searches among online trading platforms worldwide moved from 0.94% to 1.2%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for online trading platforms worldwide in September 2026?

2 changes

  1. In September 2026, eToro fell from 4th to 5th among online trading platforms worldwide.

  2. Estimated monthly branded searches for NinjaTrader worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using eToro’s and NinjaTrader’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eToro

19 branded search terms

  • app etoro
  • etoro
  • etoro app
  • etoro broker
  • etoro cfd
  • etoro club
  • etoro copy trading
  • etoro crypto
  • etoro cryptos
  • etoro eu
  • etoro europe
  • etoro fees
  • etoro investing
  • etoro investment
  • etoro investors
  • etoro isa
  • etoro money
  • etoro platform
  • etoro trading

NinjaTrader

1 branded search term

  • ninjatrader

How the Brand Demand Index is measured

Other head-to-heads among online trading platforms

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