Brandwave

How popular isThinkorswim?

In September 2026, people searched for Thinkorswim by name about 135,000 times worldwide, a 32.8% decrease from the previous year. These searches made up 0.55% of all global online trading platform searches, placing Thinkorswim eighth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about online trading platforms, Thinkorswim appeared in all answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Thinkorswim is the eighth most searched of 10 competitors and the third most recommended in AI answers.

  1. TradingViewShare of searches 83.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RobinhoodShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Interactive BrokersShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Trading 212Share of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ThinkorswimShare of searches 0.55%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top online trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thinkorswim appeared in all five answers. Thinkorswim is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Interactive Brokers1st
  2. Robinhood2nd
  3. Thinkorswim3rd
  4. Webull4th
  5. TradingView–
  6. Trading 212–
  7. eToro–
  8. NinjaTrader–
  9. Plus500–
  10. MetaTrader–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkorswim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webull2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TradingView0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NinjaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plus5000 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MetaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which online trading platforms compete with Thinkorswim?

Thinkorswim against online trading platforms worldwide, by month

Share of searches by month for TradingView, Robinhood, Interactive Brokers, Thinkorswim. The figures are in the table below the chart.

View monthly share of searches table
MonthTradingViewRobinhoodInteractive BrokersTrading 212eToroNinjaTraderWebullThinkorswimPlus500MetaTrader
Oct 202577.7%8.8%3.2%2.2%3.3%0.94%1.8%0.77%0.78%0.42%
Nov 202576.2%10.6%3.2%2.2%3.2%1.1%1.5%0.76%0.77%0.5%
Dec 202578.6%9%3.3%1.9%2.7%1.2%1.5%0.64%0.79%0.43%
Jan 202679.1%7.5%3.3%2.4%3.3%0.95%1.5%0.64%0.79%0.52%
Feb 202681.1%7.7%2.7%1.9%2.8%0.8%1.3%0.54%0.67%0.44%
Mar 202680.3%7.7%2.7%2.3%2.8%0.97%1.3%0.65%0.81%0.53%
Apr 202677.8%9.1%3.2%2.4%2.7%1.2%1.5%0.77%0.78%0.52%
May 202678.7%7.7%4%2.4%2.7%1.2%1.5%0.78%0.65%0.43%
Jun 202681.2%7.9%2.8%2%2.3%0.98%1.3%0.66%0.55%0.36%
Jul 202683.4%6.7%2.8%1.7%2%1%1.1%0.55%0.46%0.37%
Aug 202682%7.8%2.8%1.7%1.9%1.2%1.1%0.66%0.45%0.44%
Sep 202683.1%6.5%2.8%1.9%1.9%1.2%1.1%0.55%0.46%0.45%

  1. 1.TradingView

    83.1%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Robinhood

    6.5%

    Held 2nd. 1.6M estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  3. 3.Interactive Brokers

    2.8%

    Held 3rd. 688K estimated branded searches, -0.48% vs prior month. Share 0 points.

  4. 4.Trading 212

    1.9%

    Moved from 5th to 4th. 478K estimated branded searches, +15.9% vs prior month. Share +0.3 points.

  5. 5.eToro

    1.9%

    Moved from 4th to 5th. 471K estimated branded searches, -0.31% vs prior month. Share 0 points.

  6. 6.NinjaTrader

    1.2%

    Held 6th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Webull

    1.1%

    Held 7th. 264K estimated branded searches, -0.4% vs prior month. Share 0 points.

  8. 8.Thinkorswim

    0.55%

    Held 8th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  9. 9.Plus500

    0.46%

    Held 9th. 114K estimated branded searches, +0.62% vs prior month. Share 0 points.

  10. 10.MetaTrader

    0.45%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Thinkorswim and its closest rivals

Every comparison with Thinkorswim

9 comparisons

How has branded search demand for Thinkorswim changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thinkorswim worldwide fell from 201K to 135K.
  • Across the 12 months ending September 2026, Thinkorswim rose from 9th to 8th among online trading platforms worldwide.

How did search popularity change for online trading platforms worldwide in September 2026?

6 changes

  1. In September 2026, TradingView gained share of searches among online trading platforms worldwide, from 82% to 83.1%.

  2. In September 2026, Robinhood lost share of searches among online trading platforms worldwide, from 7.8% to 6.5%.

  3. In September 2026, Trading 212 rose from 5th to 4th among online trading platforms worldwide.

  4. In September 2026, eToro fell from 4th to 5th among online trading platforms worldwide.

  5. Estimated monthly branded searches for NinjaTrader worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  6. Estimated monthly branded searches for Webull worldwide fell 44.4% over 12 measured months, from 476K to 264K in September 2026.

How are Thinkorswim’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Thinkorswim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thinkorswim

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How the Brand Demand Index is measured

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