Brandwave

eToro vs Thinkorswim:Which is more popular?

In September 2026, eToro had more branded searches than Thinkorswim among online trading platforms worldwide. eToro had about 471,000 branded searches, while Thinkorswim had 135,000. eToro made up 1.9% of all online trading platform searches we track, and Thinkorswim accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about online trading platforms, Thinkorswim appeared in all five answers and eToro in none.

Among online trading platforms worldwide in September 2026

Who do people search for more?

eToro, about 3 searches for every 1 for Thinkorswim

eToro 471K searchesThinkorswim 135K searches

Who does AI mention more?

Thinkorswim, mentioned in every answer we collected

Thinkorswim in 5 of 5eToro in 0 of 5

Who does AI recommend more?

Thinkorswim, the only one of the two named

Thinkorswim first in 5eToro never named

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Top online trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thinkorswim appeared in all five answers. eToro did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Interactive Brokers1st
  2. Robinhood2nd
  3. Thinkorswim3rd
  4. Webull4th
  5. TradingView–
  6. Trading 212–
  7. eToro–
  8. NinjaTrader–
  9. Plus500–
  10. MetaTrader–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkorswim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webull2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TradingView0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NinjaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plus5000 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MetaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is eToro or Thinkorswim more popular in search?

This chart shows how often people search Google for eToro and Thinkorswim by name. Each line represents a brand's share of searches for all ten online trading platforms we track, month by month, from English-language searches worldwide.

eToro and Thinkorswim among online trading platforms worldwide, by month

Share of searches by month for eToro, Thinkorswim. The figures are in the table below the chart.

View monthly share of searches table
MonthTradingViewRobinhoodInteractive BrokersTrading 212eToroNinjaTraderWebullThinkorswimPlus500MetaTrader
Oct 202577.7%8.8%3.2%2.2%3.3%0.94%1.8%0.77%0.78%0.42%
Nov 202576.2%10.6%3.2%2.2%3.2%1.1%1.5%0.76%0.77%0.5%
Dec 202578.6%9%3.3%1.9%2.7%1.2%1.5%0.64%0.79%0.43%
Jan 202679.1%7.5%3.3%2.4%3.3%0.95%1.5%0.64%0.79%0.52%
Feb 202681.1%7.7%2.7%1.9%2.8%0.8%1.3%0.54%0.67%0.44%
Mar 202680.3%7.7%2.7%2.3%2.8%0.97%1.3%0.65%0.81%0.53%
Apr 202677.8%9.1%3.2%2.4%2.7%1.2%1.5%0.77%0.78%0.52%
May 202678.7%7.7%4%2.4%2.7%1.2%1.5%0.78%0.65%0.43%
Jun 202681.2%7.9%2.8%2%2.3%0.98%1.3%0.66%0.55%0.36%
Jul 202683.4%6.7%2.8%1.7%2%1%1.1%0.55%0.46%0.37%
Aug 202682%7.8%2.8%1.7%1.9%1.2%1.1%0.66%0.45%0.44%
Sep 202683.1%6.5%2.8%1.9%1.9%1.2%1.1%0.55%0.46%0.45%

How has the eToro and Thinkorswim comparison changed over the last 12 months?

3 findings
  • eToro was ahead of Thinkorswim in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, eToro’s share of searches among online trading platforms worldwide moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 857K to 471K.
  • Across the 12 months ending September 2026, Thinkorswim’s share of searches among online trading platforms worldwide moved from 0.77% to 0.55%, and its estimated monthly branded searches moved from 201K to 135K.

How did search popularity change for online trading platforms worldwide in September 2026?

2 changes

  1. In September 2026, eToro fell from 4th to 5th among online trading platforms worldwide.

  2. Estimated monthly branded searches for Thinkorswim worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using eToro’s and Thinkorswim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eToro

19 branded search terms

  • app etoro
  • etoro
  • etoro app
  • etoro broker
  • etoro cfd
  • etoro club
  • etoro copy trading
  • etoro crypto
  • etoro cryptos
  • etoro eu
  • etoro europe
  • etoro fees
  • etoro investing
  • etoro investment
  • etoro investors
  • etoro isa
  • etoro money
  • etoro platform
  • etoro trading

Thinkorswim

1 branded search term

  • thinkorswim

How the Brand Demand Index is measured

Other head-to-heads among online trading platforms

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