Brandwave

Plus500 vs Thinkorswim:Which is more popular?

In September 2026, Thinkorswim had more branded searches than Plus500 among online trading platforms worldwide. Thinkorswim had about 135,000 branded searches, while Plus500 had 114,000. Thinkorswim made up 0.55% of all online trading platform searches we track, and Plus500 accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about online trading platforms, Thinkorswim appeared in all five answers and Plus500 in none.

Among online trading platforms worldwide in September 2026

Who do people search for more?

Thinkorswim, about 19% more searches than Plus500

Thinkorswim 135K searchesPlus500 114K searches

Who does AI mention more?

Thinkorswim, mentioned in every answer we collected

Thinkorswim in 5 of 5Plus500 in 0 of 5

Who does AI recommend more?

Thinkorswim, the only one of the two named

Thinkorswim first in 5Plus500 never named

Follow Plus500 vs Thinkorswim and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thinkorswim appeared in all five answers. Plus500 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Interactive Brokers1st
  2. Robinhood2nd
  3. Thinkorswim3rd
  4. Webull4th
  5. TradingView–
  6. Trading 212–
  7. eToro–
  8. NinjaTrader–
  9. Plus500–
  10. MetaTrader–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkorswim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webull2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TradingView0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NinjaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plus5000 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MetaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Plus500 or Thinkorswim more popular in search?

This chart shows how often people search Google for Plus500 and Thinkorswim by name. Each line represents a brand's share of searches for all ten online trading platforms we track, month by month, from English-language searches worldwide.

Plus500 and Thinkorswim among online trading platforms worldwide, by month

Share of searches by month for Thinkorswim, Plus500. The figures are in the table below the chart.

View monthly share of searches table
MonthTradingViewRobinhoodInteractive BrokersTrading 212eToroNinjaTraderWebullThinkorswimPlus500MetaTrader
Oct 202577.7%8.8%3.2%2.2%3.3%0.94%1.8%0.77%0.78%0.42%
Nov 202576.2%10.6%3.2%2.2%3.2%1.1%1.5%0.76%0.77%0.5%
Dec 202578.6%9%3.3%1.9%2.7%1.2%1.5%0.64%0.79%0.43%
Jan 202679.1%7.5%3.3%2.4%3.3%0.95%1.5%0.64%0.79%0.52%
Feb 202681.1%7.7%2.7%1.9%2.8%0.8%1.3%0.54%0.67%0.44%
Mar 202680.3%7.7%2.7%2.3%2.8%0.97%1.3%0.65%0.81%0.53%
Apr 202677.8%9.1%3.2%2.4%2.7%1.2%1.5%0.77%0.78%0.52%
May 202678.7%7.7%4%2.4%2.7%1.2%1.5%0.78%0.65%0.43%
Jun 202681.2%7.9%2.8%2%2.3%0.98%1.3%0.66%0.55%0.36%
Jul 202683.4%6.7%2.8%1.7%2%1%1.1%0.55%0.46%0.37%
Aug 202682%7.8%2.8%1.7%1.9%1.2%1.1%0.66%0.45%0.44%
Sep 202683.1%6.5%2.8%1.9%1.9%1.2%1.1%0.55%0.46%0.45%

How has the Plus500 and Thinkorswim comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Thinkorswim took it in May 2026.
  • Across the 12 months ending September 2026, Plus500’s share of searches among online trading platforms worldwide moved from 0.78% to 0.46%, and its estimated monthly branded searches moved from 203K to 114K.
  • Across the 12 months ending September 2026, Thinkorswim’s share of searches among online trading platforms worldwide moved from 0.77% to 0.55%, and its estimated monthly branded searches moved from 201K to 135K.

How did search popularity change for online trading platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Plus500 worldwide fell 44.1% over 12 measured months, from 203K to 114K in September 2026.

  2. Estimated monthly branded searches for Thinkorswim worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Plus500’s and Thinkorswim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plus500

2 branded search terms

  • plus500
  • plus500 trading

Thinkorswim

1 branded search term

  • thinkorswim

How the Brand Demand Index is measured

Other head-to-heads among online trading platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free