Brandwave

Interactive Brokers vs Thinkorswim:Which is more popular?

In September 2026, Interactive Brokers had more branded searches than Thinkorswim among online trading platforms worldwide. Interactive Brokers had about 688,000 branded searches, while Thinkorswim had 135,000. Interactive Brokers made up 2.8% of all online trading platform searches we track, and Thinkorswim accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about online trading platforms, both Interactive Brokers and Thinkorswim appeared in all five answers. Interactive Brokers was mentioned before Thinkorswim in every answer.

Among online trading platforms worldwide in September 2026

Who do people search for more?

Interactive Brokers, about 5 searches for every 1 for Thinkorswim

Interactive Brokers 688K searchesThinkorswim 135K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Interactive Brokers in 5 of 5Thinkorswim in 5 of 5

Who does AI recommend more?

Interactive Brokers, named ahead of Thinkorswim in every answer

Interactive Brokers first in 5Thinkorswim never first

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Top online trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Interactive Brokers and Thinkorswim showed up in all five answers. Interactive Brokers was listed before Thinkorswim in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Interactive Brokers1st
  2. Robinhood2nd
  3. Thinkorswim3rd
  4. Webull4th
  5. TradingView–
  6. Trading 212–
  7. eToro–
  8. NinjaTrader–
  9. Plus500–
  10. MetaTrader–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkorswim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webull2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TradingView0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NinjaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plus5000 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MetaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Interactive Brokers or Thinkorswim more popular in search?

This chart shows how often people search Google for Interactive Brokers and Thinkorswim by name. Each line represents a brand's share of searches for all ten online trading platforms we track, month by month, from English-language searches worldwide.

Interactive Brokers and Thinkorswim among online trading platforms worldwide, by month

Share of searches by month for Interactive Brokers, Thinkorswim. The figures are in the table below the chart.

View monthly share of searches table
MonthTradingViewRobinhoodInteractive BrokersTrading 212eToroNinjaTraderWebullThinkorswimPlus500MetaTrader
Oct 202577.7%8.8%3.2%2.2%3.3%0.94%1.8%0.77%0.78%0.42%
Nov 202576.2%10.6%3.2%2.2%3.2%1.1%1.5%0.76%0.77%0.5%
Dec 202578.6%9%3.3%1.9%2.7%1.2%1.5%0.64%0.79%0.43%
Jan 202679.1%7.5%3.3%2.4%3.3%0.95%1.5%0.64%0.79%0.52%
Feb 202681.1%7.7%2.7%1.9%2.8%0.8%1.3%0.54%0.67%0.44%
Mar 202680.3%7.7%2.7%2.3%2.8%0.97%1.3%0.65%0.81%0.53%
Apr 202677.8%9.1%3.2%2.4%2.7%1.2%1.5%0.77%0.78%0.52%
May 202678.7%7.7%4%2.4%2.7%1.2%1.5%0.78%0.65%0.43%
Jun 202681.2%7.9%2.8%2%2.3%0.98%1.3%0.66%0.55%0.36%
Jul 202683.4%6.7%2.8%1.7%2%1%1.1%0.55%0.46%0.37%
Aug 202682%7.8%2.8%1.7%1.9%1.2%1.1%0.66%0.45%0.44%
Sep 202683.1%6.5%2.8%1.9%1.9%1.2%1.1%0.55%0.46%0.45%

How has the Interactive Brokers and Thinkorswim comparison changed over the last 12 months?

3 findings

How did search popularity change for online trading platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Thinkorswim worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

  2. Estimated monthly branded searches for Interactive Brokers worldwide fell 18.6% over 12 measured months, from 845K to 688K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Interactive Brokers’ and Thinkorswim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Interactive Brokers

2 branded search terms

  • interactive brokers
  • interactivebrokers

Thinkorswim

1 branded search term

  • thinkorswim

How the Brand Demand Index is measured

Other head-to-heads among online trading platforms

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