NinjaTrader vs Thinkorswim:Which is more popular by branded search?
In August 2026, NinjaTrader had more branded searches than Thinkorswim among trading platforms worldwide. NinjaTrader was estimated to have 301K branded searches compared to Thinkorswim’s 165K, and held a 1.4% Share of Search versus Thinkorswim’s 0.78%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NinjaTrader or Thinkorswim?
Compare the platforms people trade markets on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NinjaTrader, Thinkorswim. The figures are in the table below the chart.
View monthly share of search table
| Month | TradingView | NinjaTrader | Webull | Thinkorswim | MetaTrader |
|---|---|---|---|---|---|
| Oct 2025 | 95.1% | 1.1% | 2.3% | 0.94% | 0.51% |
| Nov 2025 | 95.1% | 1.4% | 1.9% | 0.95% | 0.63% |
| Dec 2025 | 95.3% | 1.4% | 1.9% | 0.78% | 0.52% |
| Jan 2026 | 95.5% | 1.2% | 1.9% | 0.77% | 0.63% |
| Feb 2026 | 96.3% | 0.95% | 1.6% | 0.64% | 0.52% |
| Mar 2026 | 95.9% | 1.2% | 1.6% | 0.78% | 0.63% |
| Apr 2026 | 95.1% | 1.4% | 1.9% | 0.95% | 0.63% |
| May 2026 | 95.2% | 1.4% | 1.9% | 0.95% | 0.52% |
| Jun 2026 | 96% | 1.2% | 1.6% | 0.78% | 0.43% |
| Jul 2026 | 96.4% | 1.2% | 1.3% | 0.64% | 0.43% |
| Aug 2026 | 96% | 1.4% | 1.3% | 0.78% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the NinjaTrader and Thinkorswim comparison changed over the last 12 months?
3 findings
- NinjaTrader was ahead of Thinkorswim in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NinjaTrader’s estimated Share of Search among trading platforms worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 11 months ending August 2026, Thinkorswim’s estimated Share of Search among trading platforms worldwide moved from 0.94% to 0.78%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for trading platforms worldwide in August 2026?
2 changes
In August 2026, NinjaTrader rose from 3rd to 2nd among trading platforms worldwide.
Estimated monthly branded searches for Thinkorswim worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NinjaTrader’s and Thinkorswim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NinjaTrader
1 branded search term
- ninjatrader
Thinkorswim
1 branded search term
- thinkorswim
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.