Brandwave

eToro vs MetaTrader:Which is more popular?

In September 2026, eToro had more branded searches than MetaTrader among online trading platforms worldwide. eToro had about 471,000 branded searches, while MetaTrader had 110,000. eToro made up 1.9% of all online trading platform searches we track, and MetaTrader accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about online trading platforms, neither eToro nor MetaTrader appeared in any of the five answers.

Among online trading platforms worldwide in September 2026

Who do people search for more?

eToro, about 4 searches for every 1 for MetaTrader

eToro 471K searchesMetaTrader 110K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

eToro in 0 of 5MetaTrader in 0 of 5

Follow eToro vs MetaTrader and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither eToro nor MetaTrader showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Interactive Brokers1st
  2. Robinhood2nd
  3. Thinkorswim3rd
  4. Webull4th
  5. TradingView–
  6. Trading 212–
  7. eToro–
  8. NinjaTrader–
  9. Plus500–
  10. MetaTrader–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkorswim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webull2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TradingView0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NinjaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plus5000 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MetaTrader0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is eToro or MetaTrader more popular in search?

This chart shows how often people search Google for eToro and MetaTrader by name. Each line represents a brand's share of searches for all ten online trading platforms we track, month by month, from English-language searches worldwide.

eToro and MetaTrader among online trading platforms worldwide, by month

Share of searches by month for eToro, MetaTrader. The figures are in the table below the chart.

View monthly share of searches table
MonthTradingViewRobinhoodInteractive BrokersTrading 212eToroNinjaTraderWebullThinkorswimPlus500MetaTrader
Oct 202577.7%8.8%3.2%2.2%3.3%0.94%1.8%0.77%0.78%0.42%
Nov 202576.2%10.6%3.2%2.2%3.2%1.1%1.5%0.76%0.77%0.5%
Dec 202578.6%9%3.3%1.9%2.7%1.2%1.5%0.64%0.79%0.43%
Jan 202679.1%7.5%3.3%2.4%3.3%0.95%1.5%0.64%0.79%0.52%
Feb 202681.1%7.7%2.7%1.9%2.8%0.8%1.3%0.54%0.67%0.44%
Mar 202680.3%7.7%2.7%2.3%2.8%0.97%1.3%0.65%0.81%0.53%
Apr 202677.8%9.1%3.2%2.4%2.7%1.2%1.5%0.77%0.78%0.52%
May 202678.7%7.7%4%2.4%2.7%1.2%1.5%0.78%0.65%0.43%
Jun 202681.2%7.9%2.8%2%2.3%0.98%1.3%0.66%0.55%0.36%
Jul 202683.4%6.7%2.8%1.7%2%1%1.1%0.55%0.46%0.37%
Aug 202682%7.8%2.8%1.7%1.9%1.2%1.1%0.66%0.45%0.44%
Sep 202683.1%6.5%2.8%1.9%1.9%1.2%1.1%0.55%0.46%0.45%

How has the eToro and MetaTrader comparison changed over the last 12 months?

3 findings
  • eToro was ahead of MetaTrader in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, eToro’s share of searches among online trading platforms worldwide moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 857K to 471K.
  • Across the 12 months ending September 2026, MetaTrader’s share of searches among online trading platforms worldwide moved from 0.42% to 0.45%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for online trading platforms worldwide in September 2026?

1 change

  1. In September 2026, eToro fell from 4th to 5th among online trading platforms worldwide.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using eToro’s and MetaTrader’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eToro

19 branded search terms

  • app etoro
  • etoro
  • etoro app
  • etoro broker
  • etoro cfd
  • etoro club
  • etoro copy trading
  • etoro crypto
  • etoro cryptos
  • etoro eu
  • etoro europe
  • etoro fees
  • etoro investing
  • etoro investment
  • etoro investors
  • etoro isa
  • etoro money
  • etoro platform
  • etoro trading

MetaTrader

1 branded search term

  • metatrader

How the Brand Demand Index is measured

Other head-to-heads among online trading platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free