eToro vs Interactive Brokers:Which is more popular by branded search?
In August 2026, Interactive Brokers had more branded searches than eToro among online trading platforms worldwide. Interactive Brokers was estimated to have 673K branded searches compared to eToro’s 480K, and held a 16.2% Share of Search versus eToro’s 11.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, eToro or Interactive Brokers?
Compare the online trading platforms businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Interactive Brokers, eToro. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Interactive Brokers | Trading 212 | eToro | Webull | Plus500 |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 14.8% | 17.2% | 15.6% | 8.8% | 0.04% |
| Nov 2025 | 49% | 13.7% | 16% | 14.4% | 6.8% | 0.04% |
| Dec 2025 | 46.8% | 15.9% | 15.4% | 13.8% | 8% | 0.06% |
| Jan 2026 | 39.8% | 16.1% | 19.1% | 16.9% | 8% | 0.07% |
| Feb 2026 | 44.5% | 14.8% | 17.6% | 15.6% | 7.4% | 0.06% |
| Mar 2026 | 42.9% | 14.1% | 21% | 14.9% | 7% | 0.08% |
| Apr 2026 | 45.5% | 15.1% | 18.7% | 13.2% | 7.6% | 0.05% |
| May 2026 | 40.9% | 19.1% | 18.5% | 13.5% | 7.9% | 0.06% |
| Jun 2026 | 47% | 14.9% | 17.7% | 12.8% | 7.5% | 0.05% |
| Jul 2026 | 45.7% | 17.5% | 16.8% | 12.6% | 7.4% | 0.06% |
| Aug 2026 | 49.7% | 16.2% | 15.7% | 11.6% | 6.7% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the eToro and Interactive Brokers comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Interactive Brokers took it in December 2025, eToro took it in January 2026, Interactive Brokers took it in April 2026.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among online trading platforms worldwide moved from 15.6% to 11.6%, and its estimated monthly branded searches moved from 868K to 480K.
- Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among online trading platforms worldwide moved from 14.8% to 16.2%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for online trading platforms worldwide in August 2026?
2 changes
In August 2026, Interactive Brokers lost estimated Share of Search among online trading platforms worldwide, from 17.5% to 16.2%.
In August 2026, eToro lost estimated Share of Search among online trading platforms worldwide, from 12.6% to 11.6%.
How each brand is measured
Brandwave collects information about searches that people make online using eToro’s and Interactive Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
eToro
23 branded search terms
- app etoro
- etoro
- etoro app
- etoro australia
- etoro broker
- etoro cfd
- etoro club
- etoro copy trading
- etoro crypto
- etoro cryptos
- etoro download
- etoro eu
- etoro europe
- etoro fees
- etoro investing
- etoro investment
- etoro investors
- etoro isa
- etoro money
- etoro platform
- etoro trading
- etoro uk
- etoro.com
Interactive Brokers
1 branded search term
- interactive brokers
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