eToro vs Plus500:Which is searched more?
In August 2026, eToro had more branded searches than Plus500 among online trading platforms worldwide. eToro was estimated to have 480K branded searches compared to Plus500’s 2.9K, and held an 11.5% Share of Search versus Plus500’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, eToro or Plus500?
Compare the online trading platforms businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for eToro, Plus500. The figures are in the table below the chart.
View monthly share of search table
| Month | eToro | Plus500 |
|---|---|---|
| Oct 2025 | 15.6% | 0.04% |
| Nov 2025 | 14.3% | 0.04% |
| Dec 2025 | 13.8% | 0.06% |
| Jan 2026 | 16.8% | 0.07% |
| Feb 2026 | 15.5% | 0.06% |
| Mar 2026 | 14.8% | 0.07% |
| Apr 2026 | 13.1% | 0.05% |
| May 2026 | 13.4% | 0.06% |
| Jun 2026 | 12.8% | 0.05% |
| Jul 2026 | 12.5% | 0.06% |
| Aug 2026 | 11.5% | 0.07% |
| Sep 2026 | — | — |
How has the eToro and Plus500 comparison changed over the last 12 months?
3 findings
- eToro was ahead of Plus500 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among online trading platforms worldwide moved from 15.6% to 11.5%, and its estimated monthly branded searches moved from 868K to 480K.
- Across the 11 months ending August 2026, Plus500’s estimated Share of Search among online trading platforms worldwide moved from 0.04% to 0.07%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for online trading platforms worldwide in August 2026?
2 changes
In August 2026, eToro lost estimated Share of Search among online trading platforms worldwide, from 12.5% to 11.5%.
Estimated monthly branded searches for Plus500 worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using eToro’s and Plus500’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
eToro
23 branded search terms
- app etoro
- etoro
- etoro app
- etoro australia
- etoro broker
- etoro cfd
- etoro club
- etoro copy trading
- etoro crypto
- etoro cryptos
- etoro download
- etoro eu
- etoro europe
- etoro fees
- etoro investing
- etoro investment
- etoro investors
- etoro isa
- etoro money
- etoro platform
- etoro trading
- etoro uk
- etoro.com
Plus500
1 branded search term
- plus500 trading
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