Stash vs Wealthfront:Which is more popular by branded search?
In August 2026, Wealthfront had more branded searches than Stash among investment apps worldwide. Wealthfront was estimated to have 135K branded searches compared to Stash’s 9.9K, and held a 4.7% Share of Search versus Stash’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Stash or Wealthfront?
Compare the investment apps businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wealthfront, Stash. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Acorns | Wealthfront | Betterment | Public | Stash |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 23.1% | 4.6% | 3.8% | 0.36% | 0.28% |
| Nov 2025 | 71.9% | 20.1% | 4% | 3.3% | 0.35% | 0.3% |
| Dec 2025 | 70% | 19.4% | 5.8% | 3.9% | 0.45% | 0.43% |
| Jan 2026 | 65.6% | 21.7% | 6.5% | 5.3% | 0.42% | 0.48% |
| Feb 2026 | 68.3% | 18.6% | 6.8% | 5.6% | 0.4% | 0.34% |
| Mar 2026 | 68.6% | 18.4% | 6.7% | 5.5% | 0.44% | 0.4% |
| Apr 2026 | 65.6% | 21.7% | 6.5% | 5.3% | 0.47% | 0.39% |
| May 2026 | 68.3% | 21.3% | 5.2% | 4.3% | 0.46% | 0.47% |
| Jun 2026 | 74.7% | 15.9% | 4.8% | 3.9% | 0.42% | 0.35% |
| Jul 2026 | 68.4% | 21.4% | 5.2% | 4.3% | 0.38% | 0.38% |
| Aug 2026 | 71.6% | 19.1% | 4.7% | 3.8% | 0.37% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Stash and Wealthfront comparison changed over the last 12 months?
3 findings
- Wealthfront was ahead of Stash in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Stash’s estimated Share of Search among investment apps worldwide moved from 0.28% to 0.34%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among investment apps worldwide moved from 4.6% to 4.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for investment apps worldwide in August 2026?
2 changes
In August 2026, Wealthfront lost estimated Share of Search among investment apps worldwide, from 5.2% to 4.7%.
In August 2026, Stash fell from 5th to 6th among investment apps worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Stash’s and Wealthfront’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stash
1 branded search term
- stash app
Wealthfront
1 branded search term
- wealthfront
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.