Brandwave

Orion vs Vanguard:Which is more popular?

In September 2026, Vanguard had more branded searches than Orion among wealth management platforms worldwide. Vanguard had about 18,100 branded searches, while Orion had 1,900. Vanguard made up 0.51% of all wealth management platform searches we track, and Orion accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about wealth management platforms, Orion and Vanguard each appeared in two of the five answers. Orion and Vanguard were each mentioned first in two of the four answers.

Among wealth management platforms worldwide in September 2026

Who do people search for more?

Vanguard, about 10 searches for every 1 for Orion

Vanguard 18.1K searchesOrion 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Orion in 2 of 5Vanguard in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Orion first in 2Vanguard first in 2

Follow Orion vs Vanguard and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top wealth management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Orion was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vanguard was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Orion and Vanguard were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Charles Schwab1st
  2. Vanguard1st
  3. Addepar3rd
  4. Envestnet4th
  5. Orion5th
  6. Betterment6th
  7. Wealthbox7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Schwab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betterment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Addepar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanguard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Envestnet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Orion2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wealthbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wealth management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Orion or Vanguard more popular in search?

This chart shows how often people search Google for Orion and Vanguard by name. Each line represents a brand's share of searches for all seven wealth management platforms we track, month by month, from English-language searches worldwide.

Orion and Vanguard among wealth management platforms worldwide, by month

Share of searches by month for Vanguard, Orion. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabBettermentAddeparVanguardEnvestnetWealthboxOrion
Oct 202594.7%3.1%0.94%0.63%0.28%0.28%0.07%
Nov 202594.7%3.1%0.94%0.63%0.28%0.28%0.05%
Dec 202594.9%3.1%0.77%0.63%0.28%0.28%0.07%
Jan 202694.3%3.8%0.76%0.62%0.23%0.23%0.07%
Feb 202694.3%3.8%0.76%0.62%0.28%0.23%0.06%
Mar 202694%3.8%0.93%0.62%0.28%0.28%0.06%
Apr 202694.3%3.8%0.76%0.62%0.28%0.23%0.06%
May 202695.5%2.6%0.94%0.52%0.23%0.23%0.06%
Jun 202695.4%2.6%0.94%0.52%0.23%0.28%0.06%
Jul 202694.8%3.1%0.94%0.51%0.28%0.28%0.05%
Aug 202694.8%3.1%0.94%0.51%0.34%0.28%0.07%
Sep 202694.7%3.1%0.94%0.51%0.34%0.34%0.05%

How has the Orion and Vanguard comparison changed over the last 12 months?

3 findings
  • Vanguard was ahead of Orion in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Orion’s share of searches among wealth management platforms worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
  • Across the 12 months ending September 2026, Vanguard’s share of searches among wealth management platforms worldwide moved from 0.63% to 0.51%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for wealth management platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Orion worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Vanguard worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Orion’s and Vanguard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Orion

1 branded search term

  • orion advisor

Vanguard

1 branded search term

  • vanguard investments

How the Brand Demand Index is measured

Other head-to-heads among wealth management platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free