Brandwave

How popular isBlack Diamond in search?

In August 2026, there were an estimated 368K branded searches for Black Diamond worldwide which held steady over the last 11 months. Black Diamond holds 86.9% estimated Share of Search among trekking poles worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Black Diamond86.9%
  2. Leki9.6%
  3. Komperdell1.6%
  4. Cascade Mountain Tech1.3%
  5. Trekmates0.68%
  6. Fizan0.05%
Black Diamond website (opens in a new tab)

Follow Black Diamond and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which trekking poles compete with Black Diamond?

Black Diamond against trekking poles worldwide, by month

Share of Search by month for Black Diamond, Leki. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondLekiKomperdellCascade Mountain TechTrekmatesFizan
Oct 202587%9.6%1.9%0.69%0.85%0.03%
Nov 202587.3%9.6%1.9%0.47%0.7%0.03%
Dec 202585.1%11.4%2.3%0.55%0.55%0.03%
Jan 202682.5%13.6%2.7%0.53%0.66%0.03%
Feb 202682.6%13.6%2.7%0.54%0.54%0.04%
Mar 202684.9%11.4%2.3%0.67%0.67%0.03%
Apr 202688.8%8%1.6%0.87%0.7%0.04%
May 202688.9%8%1.3%1.1%0.7%0.04%
Jun 202686.6%9.5%1.6%1.6%0.69%0.05%
Jul 202688.4%8%1.3%1.6%0.7%0.04%
Aug 202686.9%9.6%1.6%1.3%0.68%0.05%
Sep 2026——————

  1. 1.Black Diamond

    86.9%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Leki

    9.6%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  3. 3.Komperdell

    1.6%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.Cascade Mountain Tech

    1.3%

    Moved from 3rd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Trekmates

    0.68%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fizan

    0.05%

    Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Black Diamond and its closest rivals

How has branded search demand for Black Diamond changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Black Diamond worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among trekking poles worldwide peaked at 88.9% in May 2026 and was lowest at 82.5% in January 2026.

How did search popularity change for trekking poles worldwide in August 2026?

  1. In August 2026, Leki gained estimated Share of Search among trekking poles worldwide, from 8% to 9.6%.

  2. In August 2026, Black Diamond lost estimated Share of Search among trekking poles worldwide, from 88.4% to 86.9%.

  3. In August 2026, Komperdell rose from 4th to 3rd among trekking poles worldwide.

  4. In August 2026, Cascade Mountain Tech fell from 3rd to 4th among trekking poles worldwide.

  5. Estimated monthly branded searches for Fizan worldwide rose 90.9% over 11 measured months, from 110 to 210 in August 2026.

  6. Estimated monthly branded searches for Trekmates worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Black Diamond compete?

Black Diamond is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing gear brands3rd of 58.6%Show ranking
Headlamp brands2nd of 533.8%Show ranking
Camping lanterns2nd of 636.7%Show ranking
Wealthtech1st of 655.7%Show ranking
Camping lantern brands1st of 559.6%Show ranking
Hiking pole brands1st of 671.6%Show ranking
Wealth management platforms1st of 586.5%Show ranking
Trekking poles1st of 686.9%Shown above

How is Black Diamond measured?

Brandwave collects information about searches that people make online using Black Diamond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • black diamond

Do you work for Black Diamond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Black Diamond your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free