How popular isBlack Diamond in search?

In August 2026, there were an estimated 368K branded searches for Black Diamond worldwide which held steady over the last 11 months. Black Diamond holds 55.7% estimated Share of Search among wealthtech worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which wealthtech compete with Black Diamond?

Black Diamond against wealthtech worldwide, by month

Month	Black Diamond	Wealthfront	Betterment	Addepar	Envestnet	Orion
Oct 2025	50.9%	22.8%	18.7%	5.6%	1.7%	0.4%
Nov 2025	60.8%	18.2%	14.9%	4.5%	1.3%	0.26%
Dec 2025	58.9%	21.6%	14.4%	3.5%	1.3%	0.31%
Jan 2026	52.2%	23.3%	19.1%	3.8%	1.1%	0.34%
Feb 2026	47.1%	25.7%	21.1%	4.2%	1.5%	0.31%
Mar 2026	46.6%	25.5%	20.9%	5.1%	1.5%	0.3%
Apr 2026	47.1%	25.7%	21.1%	4.2%	1.5%	0.31%
May 2026	55.3%	20.3%	16.5%	6.1%	1.5%	0.36%
Jun 2026	50.3%	22.5%	18.4%	6.8%	1.7%	0.4%
Jul 2026	55.9%	20.5%	16.7%	5%	1.5%	0.29%
Aug 2026	55.7%	20.4%	16.7%	5%	1.8%	0.36%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Black Diamond	55.7%	368K	0%	-0.2 points
2, held 2nd	Wealthfront	20.4%	135K	0%	-0.1 points
3, held 3rd	Betterment	16.7%	110K	0%	-0.1 points
4, held 4th	Addepar	5%	33.1K	0%	0 points
5, held 5th	Envestnet	1.8%	12.1K	+22.2%	+0.3 points
6, held 6th	Orion	0.36%	2.4K	+26.3%	+0.1 points

1.Black Diamond
55.7%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.Wealthfront
20.4%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.Betterment
16.7%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Addepar
5%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Envestnet
1.8%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
6.Orion
0.36%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between Black Diamond and its closest rivals

How has branded search demand for Black Diamond changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Black Diamond worldwide held steady at 368K.
Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among wealthtech worldwide increased from 50.9% to 55.7%.
Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among wealthtech worldwide peaked at 60.8% in November 2025 and was lowest at 46.6% in March 2026.

How did search popularity change for wealthtech worldwide in August 2026?

4 changes

Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Addepar worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Black Diamond compete?

Black Diamond is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Climbing gear brands	3rd of 5	8.6%	Show ranking
Headlamp brands	2nd of 5	33.8%	Show ranking
Camping lanterns	2nd of 6	36.7%	Show ranking
Wealthtech	1st of 6	55.7%	Shown above
Camping lantern brands	1st of 5	59.6%	Show ranking
Hiking pole brands	1st of 6	71.6%	Show ranking
Wealth management platforms	1st of 5	86.5%	Show ranking
Trekking poles	1st of 6	86.9%	Show ranking

How is Black Diamond measured?

Brandwave collects information about searches that people make online using Black Diamond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term