Black Diamond vs Fizan:Which is more popular by branded search?

Name: Black Diamond vs Fizan: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Black Diamond had more branded searches than Fizan among trekking poles worldwide. Black Diamond was estimated to have 368K branded searches compared to Fizan’s 210, and held an 86.9% Share of Search versus Fizan’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among trekking poles worldwide in August 2026Which is more popular in search, Black Diamond or Fizan?

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Which is more popular in search, Black Diamond or Fizan?

Compare the trekking poles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black Diamond and Fizan among trekking poles worldwide, by month

Month	Black Diamond	Leki	Komperdell	Cascade Mountain Tech	Trekmates	Fizan
Oct 2025	87%	9.6%	1.9%	0.69%	0.85%	0.03%
Nov 2025	87.3%	9.6%	1.9%	0.47%	0.7%	0.03%
Dec 2025	85.1%	11.4%	2.3%	0.55%	0.55%	0.03%
Jan 2026	82.5%	13.6%	2.7%	0.53%	0.66%	0.03%
Feb 2026	82.6%	13.6%	2.7%	0.54%	0.54%	0.04%
Mar 2026	84.9%	11.4%	2.3%	0.67%	0.67%	0.03%
Apr 2026	88.8%	8%	1.6%	0.87%	0.7%	0.04%
May 2026	88.9%	8%	1.3%	1.1%	0.7%	0.04%
Jun 2026	86.6%	9.5%	1.6%	1.6%	0.69%	0.05%
Jul 2026	88.4%	8%	1.3%	1.6%	0.7%	0.04%
Aug 2026	86.9%	9.6%	1.6%	1.3%	0.68%	0.05%
Sep 2026	—	—	—	—	—	—

How has the Black Diamond and Fizan comparison changed over the last 12 months?

3 findings

Black Diamond was ahead of Fizan in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among trekking poles worldwide moved from 87% to 86.9%, and its estimated monthly branded searches held steady at 368K.
Across the 11 months ending August 2026, Fizan’s estimated Share of Search among trekking poles worldwide moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 110 to 210.

How did search popularity change for trekking poles worldwide in August 2026?

2 changes

In August 2026, Black Diamond lost estimated Share of Search among trekking poles worldwide, from 88.4% to 86.9%.
Estimated monthly branded searches for Fizan worldwide rose 90.9% over 11 measured months, from 110 to 210 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Black Diamond’s and Fizan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.