Betterment vs Black Diamond:Which is searched more?
In August 2026, Black Diamond had more branded searches than Betterment among wealthtech worldwide. Black Diamond was estimated to have 368K branded searches compared to Betterment’s 110K, and held a 55.7% Share of Search versus Betterment’s 16.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Betterment or Black Diamond?
Compare the wealthtech finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black Diamond, Betterment. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Diamond | Betterment |
|---|---|---|
| Oct 2025 | 50.9% | 18.7% |
| Nov 2025 | 60.8% | 14.9% |
| Dec 2025 | 58.9% | 14.4% |
| Jan 2026 | 52.2% | 19.1% |
| Feb 2026 | 47.1% | 21.1% |
| Mar 2026 | 46.6% | 20.9% |
| Apr 2026 | 47.1% | 21.1% |
| May 2026 | 55.3% | 16.5% |
| Jun 2026 | 50.3% | 18.4% |
| Jul 2026 | 55.9% | 16.7% |
| Aug 2026 | 55.7% | 16.7% |
| Sep 2026 | — | — |
How has the Betterment and Black Diamond comparison changed over the last 12 months?
3 findings
- Black Diamond was ahead of Betterment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among wealthtech worldwide moved from 18.7% to 16.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among wealthtech worldwide moved from 50.9% to 55.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for wealthtech worldwide in August 2026?
1 change
Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Betterment’s and Black Diamond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betterment
1 branded search term
- betterment
Black Diamond
1 branded search term
- black diamond
Put your own brand in this comparison
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