Brandwave

Trekking poles:Which brands are most popular in search?

In August 2026, Black Diamond was the most searched among trekking poles worldwide, with an estimated 368K branded searches and 86.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Black Diamond86.9%
  2. Leki9.6%
  3. Komperdell1.6%
  4. Cascade Mountain Tech1.3%
  5. Trekmates0.68%
  6. Fizan0.05%

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Share of SearchLeaderboard

Compare the trekking poles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among trekking poles worldwide, by month

Share of Search by month for Black Diamond, Leki. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondLekiKomperdellCascade Mountain TechTrekmatesFizan
Oct 202587%9.6%1.9%0.69%0.85%0.03%
Nov 202587.3%9.6%1.9%0.47%0.7%0.03%
Dec 202585.1%11.4%2.3%0.55%0.55%0.03%
Jan 202682.5%13.6%2.7%0.53%0.66%0.03%
Feb 202682.6%13.6%2.7%0.54%0.54%0.04%
Mar 202684.9%11.4%2.3%0.67%0.67%0.03%
Apr 202688.8%8%1.6%0.87%0.7%0.04%
May 202688.9%8%1.3%1.1%0.7%0.04%
Jun 202686.6%9.5%1.6%1.6%0.69%0.05%
Jul 202688.4%8%1.3%1.6%0.7%0.04%
Aug 202686.9%9.6%1.6%1.3%0.68%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Black Diamond

    86.9%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Leki

    9.6%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  3. 3.Komperdell

    1.6%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.Cascade Mountain Tech

    1.3%

    Moved from 3rd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Trekmates

    0.68%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fizan

    0.05%

    Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among trekking poles worldwide?

In August 2026, Black Diamond was the most searched among trekking poles worldwide, with an estimated 368K branded searches and 86.9% estimated Share of Search within this set. Leki is in 2nd place, 77.3 percentage points behind at 9.6% Share of Search.

Global trekking poles, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Black Diamond87% → 86.9%88.9%May 202682.5%Jan 20261st
Leki9.6%13.6%Feb 20268%Jul 20262nd
Komperdell1.9% → 1.6%2.7%Feb 20261.3%Jul 20263rd
Cascade Mountain Tech0.69% → 1.3%1.6%Jul 20260.47%Nov 20255th → 4th
Trekmates0.85% → 0.68%0.85%Oct 20250.54%Feb 20264th → 5th
Fizan0.03% → 0.05%0.05%Aug 20260.03%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cascade Mountain Tech’s estimated Share of Search among trekking poles worldwide increased from 0.69% to 1.3%.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among trekking poles worldwide peaked at 88.9% in May 2026 and was lowest at 82.5% in January 2026.
  • Across the 11 months ending August 2026, Leki’s estimated Share of Search among trekking poles worldwide peaked at 13.6% in February 2026 and was lowest at 8% in July 2026.
  • Across the 11 months ending August 2026, Komperdell’s estimated Share of Search among trekking poles worldwide peaked at 2.7% in February 2026 and was lowest at 1.3% in July 2026.
  • Across the 11 months ending August 2026, Cascade Mountain Tech’s estimated Share of Search among trekking poles worldwide peaked at 1.6% in July 2026 and was lowest at 0.47% in November 2025.
  • Across the 11 months ending August 2026, Cascade Mountain Tech rose from 5th to 4th among trekking poles worldwide.
  • Across the 11 months ending August 2026, Trekmates fell from 4th to 5th among trekking poles worldwide.
  • Across the 11 months ending August 2026, Black Diamond, Leki, Komperdell and Fizan held steady: their estimated Share of Search among trekking poles worldwide each moved less than 0.5 percentage points.

How did search popularity change for trekking poles worldwide in August 2026?

  1. In August 2026, Leki gained estimated Share of Search among trekking poles worldwide, from 8% to 9.6%.

  2. In August 2026, Black Diamond lost estimated Share of Search among trekking poles worldwide, from 88.4% to 86.9%.

  3. In August 2026, Komperdell rose from 4th to 3rd among trekking poles worldwide.

  4. In August 2026, Cascade Mountain Tech fell from 3rd to 4th among trekking poles worldwide.

  5. Estimated monthly branded searches for Fizan worldwide rose 90.9% over 11 measured months, from 110 to 210 in August 2026.

  6. Estimated monthly branded searches for Trekmates worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

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