Brandwave

How popular isLeki in search?

In August 2026, there were an estimated 40.5K branded searches for Leki worldwide which held steady over the last 11 months. Leki holds 9.6% estimated Share of Search among trekking poles worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Black Diamond86.9%
  2. Leki9.6%
  3. Komperdell1.6%
  4. Cascade Mountain Tech1.3%
  5. Trekmates0.68%
  6. Fizan0.05%
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Which trekking poles compete with Leki?

Leki against trekking poles worldwide, by month

Share of Search by month for Black Diamond, Leki. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondLekiKomperdellCascade Mountain TechTrekmatesFizan
Oct 202587%9.6%1.9%0.69%0.85%0.03%
Nov 202587.3%9.6%1.9%0.47%0.7%0.03%
Dec 202585.1%11.4%2.3%0.55%0.55%0.03%
Jan 202682.5%13.6%2.7%0.53%0.66%0.03%
Feb 202682.6%13.6%2.7%0.54%0.54%0.04%
Mar 202684.9%11.4%2.3%0.67%0.67%0.03%
Apr 202688.8%8%1.6%0.87%0.7%0.04%
May 202688.9%8%1.3%1.1%0.7%0.04%
Jun 202686.6%9.5%1.6%1.6%0.69%0.05%
Jul 202688.4%8%1.3%1.6%0.7%0.04%
Aug 202686.9%9.6%1.6%1.3%0.68%0.05%
Sep 2026——————

  1. 1.Black Diamond

    86.9%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Leki

    9.6%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  3. 3.Komperdell

    1.6%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.Cascade Mountain Tech

    1.3%

    Moved from 3rd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Trekmates

    0.68%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fizan

    0.05%

    Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Leki and its closest rivals

How has branded search demand for Leki changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Leki worldwide held steady at 40.5K.
  • Across the 11 months ending August 2026, Leki’s estimated Share of Search among trekking poles worldwide peaked at 13.6% in February 2026 and was lowest at 8% in July 2026.

How did search popularity change for trekking poles worldwide in August 2026?

  1. In August 2026, Leki gained estimated Share of Search among trekking poles worldwide, from 8% to 9.6%.

  2. In August 2026, Black Diamond lost estimated Share of Search among trekking poles worldwide, from 88.4% to 86.9%.

  3. In August 2026, Komperdell rose from 4th to 3rd among trekking poles worldwide.

  4. In August 2026, Cascade Mountain Tech fell from 3rd to 4th among trekking poles worldwide.

  5. Estimated monthly branded searches for Fizan worldwide rose 90.9% over 11 measured months, from 110 to 210 in August 2026.

  6. Estimated monthly branded searches for Trekmates worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Leki compete?

Leki is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hiking pole brands3rd of 67.9%Show ranking
Trekking poles2nd of 69.6%Shown above

How is Leki measured?

Brandwave collects information about searches that people make online using Leki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • leki

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How the Brand Demand Index is measured

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