Brandwave

Fizan vs Leki:Which is searched more?

In August 2026, Leki had more branded searches than Fizan among trekking poles worldwide. Leki was estimated to have 40.5K branded searches compared to Fizan’s 210, and held a 9.6% Share of Search versus Fizan’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among trekking poles worldwide in August 2026Which is more popular in search, Fizan or Leki?
Fizan0.05%210 searches
vs
Leki9.6%40.5K searches

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Which is more popular in search, Fizan or Leki?

Compare the trekking poles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fizan and Leki among trekking poles worldwide, by month

Share of Search by month for Leki, Fizan. The figures are in the table below the chart.

View monthly share of search table
MonthLekiFizan
Oct 20259.6%0.03%
Nov 20259.6%0.03%
Dec 202511.4%0.03%
Jan 202613.6%0.03%
Feb 202613.6%0.04%
Mar 202611.4%0.03%
Apr 20268%0.04%
May 20268%0.04%
Jun 20269.5%0.05%
Jul 20268%0.04%
Aug 20269.6%0.05%
Sep 2026——

How has the Fizan and Leki comparison changed over the last 12 months?

  • Leki was ahead of Fizan in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fizan’s estimated Share of Search among trekking poles worldwide moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 110 to 210.
  • Across the 11 months ending August 2026, Leki’s estimated Share of Search among trekking poles worldwide held steady at 9.6%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for trekking poles worldwide in August 2026?

  1. In August 2026, Leki gained estimated Share of Search among trekking poles worldwide, from 8% to 9.6%.

  2. Estimated monthly branded searches for Fizan worldwide rose 90.9% over 11 measured months, from 110 to 210 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fizan’s and Leki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fizan

1 branded search term

  • fizan poles

Leki

1 branded search term

  • leki

How the Brand Demand Index is measured

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