Brandwave

How popular isColeman in search?

In September 2026, there were an estimated 241K branded searches for Coleman worldwide which is down 13.5% over the last 12 months. Coleman holds 13.6% estimated Share of Search among gas Bottle brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. MINI68.6%
  2. Coleman13.6%
  3. Primus11.3%
  4. Jetboil6.2%
  5. MSR0.3%
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Which gas Bottle brands compete with Coleman?

Coleman against gas Bottle brands worldwide, by month

Share of Search by month for MINI, Coleman, Primus, Jetboil. The figures are in the table below the chart.

View monthly share of search table
MonthMINIColemanPrimusJetboilMSR
Oct 202565.6%15%13.2%5.9%0.29%
Nov 202565.6%15%13.2%5.9%0.29%
Dec 202567.3%15.2%11.1%6.1%0.3%
Jan 202665.2%15.6%13.1%5.9%0.29%
Feb 202668.8%12.9%13.9%4.2%0.25%
Mar 202666.1%15.3%13.3%4.9%0.29%
Apr 202665.3%15.4%13.2%5.9%0.29%
May 202664.8%16%13.1%5.8%0.35%
Jun 202664.5%16.3%13%5.8%0.29%
Jul 202663.7%16.1%12.8%7%0.34%
Aug 202663.7%16.1%12.8%7%0.34%
Sep 202668.6%13.6%11.3%6.2%0.3%

  1. 1.MINI

    68.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +5 points.

  2. 2.Coleman

    13.6%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share -2.5 points.

  3. 3.Primus

    11.3%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  4. 4.Jetboil

    6.2%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.9 points.

  5. 5.MSR

    0.3%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Coleman and its closest rivals

Every comparison with Coleman

How has branded search demand for Coleman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman worldwide fell from 279K to 241K.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among gas Bottle brands worldwide decreased from 15% to 13.6%.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among gas Bottle brands worldwide peaked at 16.3% in June 2026 and was lowest at 12.9% in February 2026.

How did search popularity change for gas Bottle brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among gas Bottle brands worldwide, from 63.7% to 68.6%.

  2. In September 2026, Coleman lost estimated Share of Search among gas Bottle brands worldwide, from 16.1% to 13.6%.

  3. In September 2026, Primus lost estimated Share of Search among gas Bottle brands worldwide, from 12.8% to 11.3%.

  4. In September 2026, Jetboil lost estimated Share of Search among gas Bottle brands worldwide, from 7% to 6.2%.

Where does Coleman compete?

Coleman is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gas Grill brands5th of 65.4%Show ranking
Portable Grill brands3rd of 78.2%Show ranking
Golf Cart brands4th of 69%Show ranking
Backpack Cooler brands6th of 89.3%Show ranking
Tent Stakes brands3rd of 79.5%Show ranking
Gas Canister brands3rd of 611.2%Show ranking
Water Jug brands3rd of 513.6%Show ranking
Gas Bottle brands2nd of 513.6%Shown above
Bbq Grill brands2nd of 315.2%Show ranking
Cool Box brands3rd of 617.1%Show ranking
Camping lanterns3rd of 620%Show ranking
Camping gear brands2nd of 424.1%Show ranking
Ice Box brands3rd of 324.2%Show ranking
Camping tent brands2nd of 525.2%Show ranking
Camping chair brands2nd of 525.6%Show ranking
Camping stove brands2nd of 526.1%Show ranking
Camping lantern brands2nd of 529.7%Show ranking
Beach Chair brands2nd of 635.4%Show ranking
Swimming pool brands1st of 640.5%Show ranking
Air Mattress brands1st of 442.6%Show ranking
Fuel Canister brands1st of 443.3%Show ranking
Pool Liner brands1st of 446.1%Show ranking
Camping furniture1st of 686.6%Show ranking

How is Coleman measured?

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • coleman
  • coleman camping stove
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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