Brandwave

How popular isPrimus in search?

In September 2026, there were an estimated 201K branded searches for Primus worldwide which is down 18.3% over the last 12 months. Primus holds 11.3% estimated Share of Search among gas Bottle brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. MINI68.6%
  2. Coleman13.6%
  3. Primus11.3%
  4. Jetboil6.2%
  5. MSR0.3%
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Which gas Bottle brands compete with Primus?

Primus against gas Bottle brands worldwide, by month

Share of Search by month for MINI, Coleman, Primus, Jetboil. The figures are in the table below the chart.

View monthly share of search table
MonthMINIColemanPrimusJetboilMSR
Oct 202565.6%15%13.2%5.9%0.29%
Nov 202565.6%15%13.2%5.9%0.29%
Dec 202567.3%15.2%11.1%6.1%0.3%
Jan 202665.2%15.6%13.1%5.9%0.29%
Feb 202668.8%12.9%13.9%4.2%0.25%
Mar 202666.1%15.3%13.3%4.9%0.29%
Apr 202665.3%15.4%13.2%5.9%0.29%
May 202664.8%16%13.1%5.8%0.35%
Jun 202664.5%16.3%13%5.8%0.29%
Jul 202663.7%16.1%12.8%7%0.34%
Aug 202663.7%16.1%12.8%7%0.34%
Sep 202668.6%13.6%11.3%6.2%0.3%

  1. 1.MINI

    68.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +5 points.

  2. 2.Coleman

    13.6%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share -2.5 points.

  3. 3.Primus

    11.3%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  4. 4.Jetboil

    6.2%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.9 points.

  5. 5.MSR

    0.3%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Primus and its closest rivals

Every comparison with Primus

How has branded search demand for Primus changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Primus worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Primus’ estimated Share of Search among gas Bottle brands worldwide decreased from 13.2% to 11.3%.
  • Across the 12 months ending September 2026, Primus’ estimated Share of Search among gas Bottle brands worldwide peaked at 13.9% in February 2026 and was lowest at 11.1% in December 2025.

How did search popularity change for gas Bottle brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among gas Bottle brands worldwide, from 63.7% to 68.6%.

  2. In September 2026, Coleman lost estimated Share of Search among gas Bottle brands worldwide, from 16.1% to 13.6%.

  3. In September 2026, Primus lost estimated Share of Search among gas Bottle brands worldwide, from 12.8% to 11.3%.

  4. In September 2026, Jetboil lost estimated Share of Search among gas Bottle brands worldwide, from 7% to 6.2%.

Where does Primus compete?

Primus is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gas Canister brands4th of 69.4%Show ranking
Gas Bottle brands3rd of 511.3%Shown above
Cold Storage brands3rd of 811.7%Show ranking
Camping stove brands3rd of 521.7%Show ranking
Fuel Canister brands2nd of 436%Show ranking
Camping cookware1st of 649.6%Show ranking

How is Primus measured?

Brandwave collects information about searches that people make online using Primus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • primus

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How the Brand Demand Index is measured

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