Brandwave

How popular isPrimus in search?

In September 2026, there were an estimated 201K branded searches for Primus worldwide which is down 18.3% over the last 12 months. Primus holds 11.7% estimated Share of Search among cold Storage brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lincoln58%
  2. Atlantic21.4%
  3. Primus11.7%
  4. River Valley3.5%
  5. Emergent2.9%
  6. GLOBAL2%
  7. Tippmann0.47%
  8. Imperial0.02%
Primus website (opens in a new tab)

Follow Primus and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cold Storage brands compete with Primus?

Primus against cold Storage brands worldwide, by month

Share of Search by month for Lincoln, Atlantic, Primus, River Valley, Emergent. The figures are in the table below the chart.

View monthly share of search table
MonthLincolnAtlanticPrimusRiver ValleyEmergentGLOBALTippmannImperial
Oct 202557.7%17.4%11.6%2.9%7.9%2%0.57%0.02%
Nov 202553%19.5%13%2.6%7.2%4%0.53%0.02%
Dec 202554.3%20%10.9%2.7%7.4%4.1%0.66%0.02%
Jan 202653.3%19.6%13.1%3.2%7.3%2.7%0.65%0.03%
Feb 202656.3%16.9%13.8%2.8%7.7%1.9%0.56%0.02%
Mar 202659.4%17.9%12%2.9%5.4%1.7%0.59%0.02%
Apr 202654.9%20.2%13.5%2.7%6.1%1.9%0.66%0.03%
May 202653.9%19.8%13.3%3.3%7.4%1.8%0.53%0.02%
Jun 202655%20.3%13.5%2.7%6.1%1.9%0.45%0.01%
Jul 202654.6%20.1%13.4%3.3%6.1%1.8%0.54%0.02%
Aug 202660.6%18.3%12.2%3%3.8%1.7%0.49%0.02%
Sep 202658%21.4%11.7%3.5%2.9%2%0.47%0.02%

  1. 1.Lincoln

    58%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share -2.5 points.

  2. 2.Atlantic

    21.4%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +3.1 points.

  3. 3.Primus

    11.7%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  4. 4.River Valley

    3.5%

    Moved from 5th to 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Emergent

    2.9%

    Moved from 4th to 5th. 50.8K estimated branded searches, -32.8% vs prior month. Share -0.8 points.

  6. 6.GLOBAL

    2%

    Held 6th. 34K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Tippmann

    0.47%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Imperial

    0.02%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Primus and its closest rivals

Every comparison with Primus

How has branded search demand for Primus changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Primus worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Primus’ estimated Share of Search among cold Storage brands worldwide peaked at 13.8% in February 2026 and was lowest at 10.9% in December 2025.

How did search popularity change for cold Storage brands worldwide in September 2026?

  1. In September 2026, River Valley overtook Emergent to rank 4th among cold Storage brands worldwide, with 3.5% estimated Share of Search.

  2. In September 2026, Atlantic gained estimated Share of Search among cold Storage brands worldwide, from 18.3% to 21.4%.

  3. In September 2026, Lincoln lost estimated Share of Search among cold Storage brands worldwide, from 60.6% to 58%.

  4. In September 2026, Emergent lost estimated Share of Search among cold Storage brands worldwide, from 3.8% to 2.9%.

  5. In September 2026, Primus lost estimated Share of Search among cold Storage brands worldwide, from 12.2% to 11.7%.

  6. Estimated monthly branded searches for Tippmann worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

Where does Primus compete?

Primus is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gas Canister brands4th of 69.4%Show ranking
Gas Bottle brands3rd of 511.3%Show ranking
Cold Storage brands3rd of 811.7%Shown above
Camping stove brands3rd of 521.7%Show ranking
Fuel Canister brands2nd of 436%Show ranking
Camping cookware1st of 649.6%Show ranking

How is Primus measured?

Brandwave collects information about searches that people make online using Primus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • primus

Do you work for Primus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Primus your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free