Imperial vs Primus:Which is searched more?
In September 2026, Primus had more branded searches than Imperial among cold Storage brands worldwide. Primus was estimated to have 201K branded searches compared to Imperial’s 390, and held an 11.7% Share of Search versus Imperial’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Imperial or Primus?
Compare the cold storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Primus, Imperial. The figures are in the table below the chart.
View monthly share of search table
| Month | Lincoln | Atlantic | Primus | River Valley | Emergent | GLOBAL | Tippmann | Imperial |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 17.4% | 11.6% | 2.9% | 7.9% | 2% | 0.57% | 0.02% |
| Nov 2025 | 53% | 19.5% | 13% | 2.6% | 7.2% | 4% | 0.53% | 0.02% |
| Dec 2025 | 54.3% | 20% | 10.9% | 2.7% | 7.4% | 4.1% | 0.66% | 0.02% |
| Jan 2026 | 53.3% | 19.6% | 13.1% | 3.2% | 7.3% | 2.7% | 0.65% | 0.03% |
| Feb 2026 | 56.3% | 16.9% | 13.8% | 2.8% | 7.7% | 1.9% | 0.56% | 0.02% |
| Mar 2026 | 59.4% | 17.9% | 12% | 2.9% | 5.4% | 1.7% | 0.59% | 0.02% |
| Apr 2026 | 54.9% | 20.2% | 13.5% | 2.7% | 6.1% | 1.9% | 0.66% | 0.03% |
| May 2026 | 53.9% | 19.8% | 13.3% | 3.3% | 7.4% | 1.8% | 0.53% | 0.02% |
| Jun 2026 | 55% | 20.3% | 13.5% | 2.7% | 6.1% | 1.9% | 0.45% | 0.01% |
| Jul 2026 | 54.6% | 20.1% | 13.4% | 3.3% | 6.1% | 1.8% | 0.54% | 0.02% |
| Aug 2026 | 60.6% | 18.3% | 12.2% | 3% | 3.8% | 1.7% | 0.49% | 0.02% |
| Sep 2026 | 58% | 21.4% | 11.7% | 3.5% | 2.9% | 2% | 0.47% | 0.02% |
How has the Imperial and Primus comparison changed over the last 12 months?
3 findings
- Primus was ahead of Imperial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Imperial’s estimated Share of Search among cold Storage brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Primus’ estimated Share of Search among cold Storage brands worldwide moved from 11.6% to 11.7%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for cold Storage brands worldwide in September 2026?
1 change
In September 2026, Primus lost estimated Share of Search among cold Storage brands worldwide, from 12.2% to 11.7%.
Other head-to-heads among cold Storage brands
How each brand is measured
Brandwave collects information about searches that people make online using Imperial’s and Primus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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