How popular isGLOBAL in search?
In September 2026, there were an estimated 34K branded searches for GLOBAL worldwide which is down 17.9% over the last 12 months. GLOBAL holds 2% estimated Share of Search among cold Storage brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cold Storage brands compete with GLOBAL?
Share of Search by month for Lincoln, Atlantic, Primus, River Valley, Emergent, GLOBAL. The figures are in the table below the chart.
View monthly share of search table
| Month | Lincoln | Atlantic | Primus | River Valley | Emergent | GLOBAL | Tippmann | Imperial |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 17.4% | 11.6% | 2.9% | 7.9% | 2% | 0.57% | 0.02% |
| Nov 2025 | 53% | 19.5% | 13% | 2.6% | 7.2% | 4% | 0.53% | 0.02% |
| Dec 2025 | 54.3% | 20% | 10.9% | 2.7% | 7.4% | 4.1% | 0.66% | 0.02% |
| Jan 2026 | 53.3% | 19.6% | 13.1% | 3.2% | 7.3% | 2.7% | 0.65% | 0.03% |
| Feb 2026 | 56.3% | 16.9% | 13.8% | 2.8% | 7.7% | 1.9% | 0.56% | 0.02% |
| Mar 2026 | 59.4% | 17.9% | 12% | 2.9% | 5.4% | 1.7% | 0.59% | 0.02% |
| Apr 2026 | 54.9% | 20.2% | 13.5% | 2.7% | 6.1% | 1.9% | 0.66% | 0.03% |
| May 2026 | 53.9% | 19.8% | 13.3% | 3.3% | 7.4% | 1.8% | 0.53% | 0.02% |
| Jun 2026 | 55% | 20.3% | 13.5% | 2.7% | 6.1% | 1.9% | 0.45% | 0.01% |
| Jul 2026 | 54.6% | 20.1% | 13.4% | 3.3% | 6.1% | 1.8% | 0.54% | 0.02% |
| Aug 2026 | 60.6% | 18.3% | 12.2% | 3% | 3.8% | 1.7% | 0.49% | 0.02% |
| Sep 2026 | 58% | 21.4% | 11.7% | 3.5% | 2.9% | 2% | 0.47% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 1M | -18% | -2.5 points | |
| 2, held 2nd | 21.4% | 368K | 0% | +3.1 points | |
| 3, held 3rd | 11.7% | 201K | -18.3% | -0.5 points | |
| 4, moved from 5th to 4th | 3.5% | 60.5K | 0% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.9% | 50.8K | -32.8% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 2% | 34K | 0% | +0.3 points | |
| 7, held 7th | 0.47% | 8.1K | -18.2% | 0 points | |
| 8, held 8th | 0.02% | 390 | 0% | 0 points |
1.
Lincoln
58%
Held 1st. 1M estimated branded searches, -18% vs prior month. Share -2.5 points.
2.
Atlantic
21.4%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +3.1 points.
3.
Primus11.7%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
3.5%
Moved from 5th to 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Emergent2.9%
Moved from 4th to 5th. 50.8K estimated branded searches, -32.8% vs prior month. Share -0.8 points.
6.
GLOBAL2%
Held 6th. 34K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.
Tippmann0.47%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.
Imperial0.02%
Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between GLOBAL and its closest rivals
Every comparison with GLOBAL
47 comparisons
- Atlantic vs GLOBAL
- Avant vs GLOBAL
- Citadel vs GLOBAL
- Cuisinart vs GLOBAL
- DMT vs GLOBAL
- Emergent vs GLOBAL
- GLOBAL vs IKEA
- GLOBAL vs Joseph Joseph
- GLOBAL vs KitchenAid
- GLOBAL vs Lakeland
- GLOBAL vs Lincoln
- GLOBAL vs Made In
- GLOBAL vs Ninja
- GLOBAL vs Nomad
- GLOBAL vs Norton
- GLOBAL vs Premier
- GLOBAL vs Primus
- GLOBAL vs River Valley
- GLOBAL vs Sharp
- GLOBAL vs Trend
- GLOBAL vs Wusthof
- DHL vs GLOBAL
- FedEx vs GLOBAL
- GLOBAL vs MINI
- GLOBAL vs Ryobi
- GLOBAL vs Shein
- GLOBAL vs Smart
- GLOBAL vs Tramontina
- GLOBAL vs UPS
- GLOBAL vs Victorinox
- GLOBAL vs Wagner
- GLOBAL vs Wiltshire
- GLOBAL vs Yale
- GLOBAL vs ZWILLING
- GLOBAL vs Work Sharp
- GLOBAL vs Shun
- Elite vs GLOBAL
- GLOBAL vs Tippmann
- GLOBAL vs Smith's
- GLOBAL vs Public
- GLOBAL vs Remote
- Diamond vs GLOBAL
- GLOBAL vs Imperial
- GLOBAL vs Spring
- Chef vs GLOBAL
- GLOBAL vs Screen
- GLOBAL vs Magnum
How has branded search demand for GLOBAL changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GLOBAL worldwide fell from 41.4K to 34K.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among cold Storage brands worldwide peaked at 4.1% in December 2025 and was lowest at 1.7% in March 2026.
How did search popularity change for cold Storage brands worldwide in September 2026?
6 changes

In September 2026, River Valley overtook Emergent to rank 4th among cold Storage brands worldwide, with 3.5% estimated Share of Search.
In September 2026, Atlantic gained estimated Share of Search among cold Storage brands worldwide, from 18.3% to 21.4%.
In September 2026, Lincoln lost estimated Share of Search among cold Storage brands worldwide, from 60.6% to 58%.

In September 2026, Emergent lost estimated Share of Search among cold Storage brands worldwide, from 3.8% to 2.9%.

In September 2026, Primus lost estimated Share of Search among cold Storage brands worldwide, from 12.2% to 11.7%.

Estimated monthly branded searches for Tippmann worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
Where does GLOBAL compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bread Knife brands | 5th of 6 | 0.06% | Show ranking |
| Carving Fork brands | 4th of 5 | 0.06% | Show ranking |
| Parcel Tracking brands | 4th of 4 | 0.06% | Show ranking |
| Pallet Box brands | 2nd of 3 | 0.45% | Show ranking |
| Nursing Agencys | 4th of 5 | 0.73% | Show ranking |
| Knife set brands | 7th of 8 | 0.98% | Show ranking |
| Door Closer brands | 4th of 7 | 1.1% | Show ranking |
| Sharpening Stone brands | 4th of 7 | 1.3% | Show ranking |
| Cutlery brands | 7th of 7 | 1.4% | Show ranking |
| Cold Storage brands | 6th of 8 | 2% | Shown above |
| Paint Booth brands | 3rd of 3 | 2.3% | Show ranking |
| Whetstone brands | 4th of 7 | 2.4% | Show ranking |
| Knife Block brands | 3rd of 4 | 2.8% | Show ranking |
| Chef Knife brands | 4th of 5 | 4.3% | Show ranking |
| Kitchen knife brands | 4th of 5 | 4.3% | Show ranking |
| Steak Knives brands | 4th of 4 | 4.4% | Show ranking |
| Hedge Funds brands | 2nd of 3 | 4.8% | Show ranking |
| Meat Fork brands | 3rd of 3 | 10.8% | Show ranking |
How is GLOBAL measured?
Brandwave collects information about searches that people make online using GLOBAL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- global kitchen knives
- global knives
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