How popular isGLOBAL in search?
In September 2026, there were an estimated 34K branded searches for GLOBAL worldwide which is down 17.9% over the last 12 months. GLOBAL holds 10.8% estimated Share of Search among meat Fork brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which meat Fork brands compete with GLOBAL?
Share of Search by month for ZWILLING, Wusthof, GLOBAL. The figures are in the table below the chart.
View monthly share of search table
| Month | ZWILLING | Wusthof | GLOBAL |
|---|---|---|---|
| Oct 2025 | 71.4% | 16.6% | 12% |
| Nov 2025 | 69.9% | 15.9% | 14.2% |
| Dec 2025 | 69% | 17.1% | 14% |
| Jan 2026 | 73.5% | 14.3% | 12.2% |
| Feb 2026 | 74.5% | 15.2% | 10.3% |
| Mar 2026 | 74% | 15.8% | 10.2% |
| Apr 2026 | 74.1% | 15.8% | 10.2% |
| May 2026 | 75.6% | 14.1% | 10.4% |
| Jun 2026 | 71.9% | 16% | 12.1% |
| Jul 2026 | 73.3% | 14.4% | 12.3% |
| Aug 2026 | 71.6% | 16.3% | 12.1% |
| Sep 2026 | 78.2% | 11% | 10.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.2% | 247K | +22.3% | +6.6 points | |
| 2, held 2nd | 11% | 34.7K | -24.4% | -5.3 points | |
| 3, held 3rd | 10.8% | 34K | 0% | -1.3 points |
Compare search popularity between GLOBAL and its closest rivals
How has branded search demand for GLOBAL changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GLOBAL worldwide fell from 41.4K to 34K.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among meat Fork brands worldwide decreased from 12% to 10.8%.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among meat Fork brands worldwide peaked at 14.2% in November 2025 and was lowest at 10.2% in April 2026.
How did search popularity change for meat Fork brands worldwide in September 2026?
3 changes
In September 2026, ZWILLING gained estimated Share of Search among meat Fork brands worldwide, from 71.6% to 78.2%.
In September 2026, Wusthof lost estimated Share of Search among meat Fork brands worldwide, from 16.3% to 11%.
In September 2026, GLOBAL lost estimated Share of Search among meat Fork brands worldwide, from 12.1% to 10.8%.
Where does GLOBAL compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Knife set brands | 6th of 6 | 1.1% | Show ranking |
| Sharpening Stone brands | 4th of 6 | 1.3% | Show ranking |
| Cutlery brands | 7th of 7 | 1.4% | Show ranking |
| Chef Knife brands | 4th of 5 | 4.3% | Show ranking |
| Kitchen knife brands | 4th of 5 | 4.3% | Show ranking |
| Steak Knives brands | 4th of 4 | 4.4% | Show ranking |
| Carving Fork brands | 3rd of 3 | 9.5% | Show ranking |
| Meat Fork brands | 3rd of 3 | 10.8% | Shown above |
| Knife Block brands | 2nd of 3 | 37.2% | Show ranking |
How is GLOBAL measured?
Brandwave collects information about searches that people make online using GLOBAL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- global kitchen knives
- global knives
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Is GLOBAL your brand?
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