GLOBAL vs Wiltshire:Which is searched more?
In September 2026, Wiltshire had more branded searches than GLOBAL among cutlery brands worldwide. Wiltshire was estimated to have 90.5K branded searches compared to GLOBAL’s 34K, and held a 3.7% Share of Search versus GLOBAL’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GLOBAL or Wiltshire?
Compare the cutlery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wiltshire, GLOBAL. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | Wiltshire | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 18% | 9.7% | 8.2% | 2.4% | 1.8% | 1.3% |
| Nov 2025 | 65.8% | 12.4% | 8.1% | 8.5% | 1.6% | 1.9% | 1.7% |
| Dec 2025 | 65% | 14.9% | 6.5% | 8.4% | 1.6% | 2% | 1.6% |
| Jan 2026 | 58.6% | 14.9% | 9.7% | 10.3% | 2.9% | 1.9% | 1.6% |
| Feb 2026 | 58% | 15% | 9.8% | 10.2% | 3.6% | 2% | 1.4% |
| Mar 2026 | 55.8% | 17% | 11.1% | 9.5% | 3.3% | 1.9% | 1.3% |
| Apr 2026 | 56.9% | 14.5% | 11.6% | 10.1% | 3.5% | 2% | 1.3% |
| May 2026 | 52.1% | 18.5% | 12.1% | 10.4% | 3.6% | 1.8% | 1.4% |
| Jun 2026 | 50.6% | 19.9% | 13.1% | 9.1% | 3.9% | 1.9% | 1.5% |
| Jul 2026 | 52% | 19.4% | 12.7% | 8.9% | 3.8% | 1.7% | 1.4% |
| Aug 2026 | 51.2% | 19.3% | 12.6% | 8.8% | 4.6% | 1.9% | 1.4% |
| Sep 2026 | 52% | 18.8% | 12.3% | 10.4% | 3.7% | 1.4% | 1.4% |
How has the GLOBAL and Wiltshire comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: GLOBAL took it in November 2025, Wiltshire took it in January 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among cutlery brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 41.5K to 34K.
- Across the 12 months ending September 2026, Wiltshire’s estimated Share of Search among cutlery brands worldwide moved from 2.4% to 3.7%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for cutlery brands worldwide in September 2026?
2 changes
In September 2026, Wiltshire lost estimated Share of Search among cutlery brands worldwide, from 4.6% to 3.7%.
Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.5K to 34K in September 2026.
Other head-to-heads among cutlery brands
KitchenAid vs Victorinox: compare search popularity
KitchenAid vs Tramontina: compare search popularity
KitchenAid vs ZWILLING: compare search popularityKitchenAid vs Wiltshire: compare search popularity
- Victorinox vs Tramontina: compare search popularity
- Victorinox vs ZWILLING: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using GLOBAL’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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