KitchenAid vs Victorinox:Which is searched more?
In September 2026, KitchenAid had more branded searches than Victorinox among cutlery brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Victorinox’s 454K, and held a 52.4% Share of Search versus Victorinox’s 18.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Victorinox?
Compare the cutlery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Victorinox. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | Wiltshire | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 17.9% | 9.7% | 8% | 2.4% | 1.9% | 1.3% |
| Nov 2025 | 66% | 12.4% | 8.2% | 8.2% | 1.6% | 1.9% | 1.7% |
| Dec 2025 | 65.3% | 14.8% | 6.5% | 8.1% | 1.6% | 2% | 1.6% |
| Jan 2026 | 59% | 14.8% | 9.8% | 9.9% | 2.9% | 1.9% | 1.6% |
| Feb 2026 | 58.3% | 14.9% | 9.9% | 9.9% | 3.6% | 2% | 1.4% |
| Mar 2026 | 56.2% | 16.9% | 11.2% | 9.2% | 3.4% | 2% | 1.3% |
| Apr 2026 | 57.3% | 14.4% | 11.7% | 9.6% | 3.5% | 2% | 1.3% |
| May 2026 | 52.5% | 18.4% | 12.2% | 10% | 3.7% | 1.9% | 1.4% |
| Jun 2026 | 50.9% | 19.8% | 13.2% | 8.8% | 4% | 2% | 1.5% |
| Jul 2026 | 52.3% | 19.3% | 12.8% | 8.6% | 3.9% | 1.7% | 1.4% |
| Aug 2026 | 51.5% | 19.2% | 12.7% | 8.5% | 4.6% | 1.9% | 1.4% |
| Sep 2026 | 52.4% | 18.6% | 12.4% | 10.1% | 3.7% | 1.4% | 1.4% |
How has the KitchenAid and Victorinox comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Victorinox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among cutlery brands worldwide moved from 58.9% to 52.4%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among cutlery brands worldwide moved from 17.9% to 18.6%, and its estimated monthly branded searches moved from 554K to 454K.
How did search popularity change for cutlery brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained estimated Share of Search among cutlery brands worldwide, from 51.5% to 52.4%.
In September 2026, Victorinox lost estimated Share of Search among cutlery brands worldwide, from 19.2% to 18.6%.
Other head-to-heads among cutlery brands
KitchenAid vs Tramontina: compare search popularity
KitchenAid vs ZWILLING: compare search popularityKitchenAid vs Wiltshire: compare search popularity
- Victorinox vs Tramontina: compare search popularity
- Victorinox vs ZWILLING: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Victorinox
2 branded search terms
- kitchen knives victorinox
- victorinox
Put your own brand in this comparison
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