KitchenAid vs Tramontina:Which is searched more?
In September 2026, KitchenAid had more branded searches than Tramontina among cutlery brands worldwide. KitchenAid was estimated to have 884K branded searches compared to Tramontina’s 301K, and held a 44.7% Share of Search versus Tramontina’s 15.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Tramontina?
Compare the cutlery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Tramontina. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | Wiltshire | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 22.4% | 12.1% | 10% | 3% | 0.33% | 0.04% |
| Nov 2025 | 59.1% | 16.5% | 10.9% | 11% | 2.2% | 0.29% | 0.04% |
| Dec 2025 | 57.6% | 19.9% | 8.8% | 10.9% | 2.2% | 0.53% | 0.05% |
| Jan 2026 | 53% | 18.4% | 12.2% | 12.3% | 3.7% | 0.4% | 0.04% |
| Feb 2026 | 52.7% | 18.2% | 12.1% | 12.1% | 4.4% | 0.49% | 0.04% |
| Mar 2026 | 49.3% | 20.8% | 13.8% | 11.3% | 4.2% | 0.56% | 0.04% |
| Apr 2026 | 50.9% | 17.8% | 14.5% | 11.8% | 4.3% | 0.58% | 0.03% |
| May 2026 | 44.6% | 22.9% | 15.2% | 12.5% | 4.6% | 0.27% | 0.04% |
| Jun 2026 | 45.4% | 23.5% | 15.6% | 10.5% | 4.7% | 0.23% | 0.04% |
| Jul 2026 | 45.3% | 23.5% | 15.6% | 10.5% | 4.7% | 0.34% | 0.04% |
| Aug 2026 | 45.1% | 23.2% | 15.4% | 10.3% | 5.6% | 0.28% | 0.04% |
| Sep 2026 | 44.7% | 22.9% | 15.2% | 12.5% | 4.6% | 0.08% | 0.04% |
How has the KitchenAid and Tramontina comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Tramontina in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among cutlery brands worldwide moved from 52.2% to 44.7%, and its estimated monthly branded searches moved from 1.3M to 884K.
- Across the 12 months ending September 2026, Tramontina’s estimated Share of Search among cutlery brands worldwide moved from 12.1% to 15.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for cutlery brands worldwide in September 2026?
1 change
KitchenAid’s estimated Share of Search among cutlery brands worldwide has lost ground for 3 months in a row, from 45.4% to 44.7% in September 2026.
Other head-to-heads among cutlery brands
KitchenAid vs Victorinox: compare search popularity
KitchenAid vs ZWILLING: compare search popularityKitchenAid vs Wiltshire: compare search popularity
Victorinox vs Tramontina: compare search popularity- Victorinox vs ZWILLING: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
Tramontina
1 branded search term
- tramontina
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