How popular isZWILLING in search?
In September 2026, there were an estimated 255K branded searches for ZWILLING worldwide which held steady over the last 12 months. ZWILLING holds 22.5% estimated Share of Search among meat fork brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which meat fork brands compete with ZWILLING?
Share of Search by month for Wusthof, GLOBAL, ZWILLING. The figures are in the table below the chart.
View monthly share of search table
| Month | Wusthof | GLOBAL | ZWILLING |
|---|---|---|---|
| Oct 2025 | 81.2% | 8.8% | 10% |
| Nov 2025 | 77.3% | 10.2% | 12.5% |
| Dec 2025 | 75.1% | 6.6% | 18.3% |
| Jan 2026 | 68.3% | 6.9% | 24.8% |
| Feb 2026 | 86.1% | 7.7% | 6.3% |
| Mar 2026 | 88.3% | 6.4% | 5.3% |
| Apr 2026 | 89.4% | 5.3% | 5.3% |
| May 2026 | 80.5% | 10.7% | 8.8% |
| Jun 2026 | 75.3% | 12.3% | 12.3% |
| Jul 2026 | 80.5% | 8.8% | 10.7% |
| Aug 2026 | 77.1% | 12.6% | 10.3% |
| Sep 2026 | 50% | 27.5% | 22.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 1.6K | -70.4% | -27.1 points | |
| 2, held 2nd | 27.5% | 880 | 0% | +14.9 points | |
| 3, held 3rd | 22.5% | 720 | 0% | +12.2 points |
Compare search popularity between ZWILLING and its closest rivals
Every comparison with ZWILLING
17 comparisons
- KitchenAid vs ZWILLING
- Tramontina vs ZWILLING
- Victorinox vs ZWILLING
- Wiltshire vs ZWILLING
- Shun vs ZWILLING
- Bodum vs ZWILLING
- Breville vs ZWILLING
- Cuisinart vs ZWILLING
- Smeg vs ZWILLING
- Stagg vs ZWILLING
- Inkbird vs ZWILLING
- Nesco vs ZWILLING
- Scholl vs ZWILLING
- Tweezerman vs ZWILLING
- Wusthof vs ZWILLING
- Anova Culinary vs ZWILLING
- GLOBAL vs ZWILLING
How has branded search demand for ZWILLING changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ZWILLING worldwide held steady, from 257K to 255K.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among meat fork brands worldwide increased from 10% to 22.5%.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among meat fork brands worldwide peaked at 24.8% in January 2026 and was lowest at 5.3% in March 2026.
- Across the 12 months ending September 2026, ZWILLING fell from 2nd to 3rd among meat fork brands worldwide.
How did search popularity change for meat fork brands worldwide in September 2026?
3 changes
In September 2026, GLOBAL gained estimated Share of Search among meat fork brands worldwide, from 12.6% to 27.5%.
In September 2026, ZWILLING gained estimated Share of Search among meat fork brands worldwide, from 10.3% to 22.5%.
In September 2026, Wusthof lost estimated Share of Search among meat fork brands worldwide, from 77.1% to 50%.
Where does ZWILLING compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cutlery brands | 4th of 7 | 12.5% | Show ranking |
| Tea kettle brands | 6th of 6 | 0.34% | Show ranking |
| Kitchen knife brands | 2nd of 5 | 31.2% | Show ranking |
| Vacuum sealer brands | 3rd of 4 | 0.61% | Show ranking |
| Nail clippers brands | 3rd of 3 | 1.4% | Show ranking |
| Chef knife brands | 4th of 5 | 9.9% | Show ranking |
| Steak knives brands | 4th of 4 | 10.6% | Show ranking |
| Poultry shears brands | 3rd of 4 | 11.3% | Show ranking |
| Meat fork brands | 3rd of 3 | 22.5% | Shown above |
How is ZWILLING measured?
Brandwave collects information about searches that people make online using ZWILLING’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- kitchen knives zwilling
- zwilling
- zwilling nail clippers
- zwilling tea kettle
- zwilling vacuum sealer
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Is ZWILLING your brand?
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