Brandwave

Tea kettle brands:Which are searched most?

In September 2026, Smeg was the most searched among tea kettle brands worldwide, with an estimated 914K branded searches and 69.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smeg69.7%
  2. Breville12.6%
  3. Cuisinart12.6%
  4. Bodum3.1%
  5. Stagg1.7%
  6. ZWILLING0.34%

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Share of SearchLeaderboard

Compare the tea kettle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tea kettle brands worldwide, by month

Share of Search by month for Smeg, Breville, Cuisinart, Bodum. The figures are in the table below the chart.

View monthly share of search table
MonthSmegBrevilleCuisinartBodumStaggZWILLING
Oct 202568.3%10.1%15%4.5%1.7%0.4%
Nov 202563%14%17.1%4.2%1.3%0.46%
Dec 202562.4%14.1%17.2%4.2%1.6%0.46%
Jan 202668.3%10.3%15.4%3.8%1.7%0.41%
Feb 202670.5%10.6%13%3.9%1.7%0.35%
Mar 202668.5%10.3%15.3%3.8%1.7%0.41%
Apr 202666.2%12%14.6%4.4%2%0.88%
May 202664.2%11.6%17.3%4.3%1.9%0.7%
Jun 202662.9%13.6%16.6%4.1%2.2%0.54%
Jul 202665.2%11.8%17.5%3.5%1.6%0.38%
Aug 202664.9%11.5%17.1%4.2%1.9%0.37%
Sep 202669.7%12.6%12.6%3.1%1.7%0.34%

This month’s ranking, September 2026

  1. 1.Smeg

    69.7%

    Held 1st. 914K estimated branded searches, +19.6% vs prior month. Share +4.8 points.

  2. 2.Breville

    12.6%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  3. 3.Cuisinart

    12.6%

    Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -4.5 points.

  4. 4.Bodum

    3.1%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Stagg

    1.7%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.ZWILLING

    0.34%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tea kettle brands worldwide?

In September 2026, Smeg was the most searched among tea kettle brands worldwide, with an estimated 914K branded searches and 69.7% estimated Share of Search within this set. Breville is in 2nd place, 57.1 percentage points behind at 12.6% Share of Search.

Global tea kettle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Smeg68.3% → 69.7%70.5%Feb 202662.4%Dec 20251st
Breville10.1% → 12.6%14.1%Dec 202510.1%Oct 20253rd → 2nd
Cuisinart15% → 12.6%17.5%Jul 202612.6%Sep 20262nd → 3rd
Bodum4.5% → 3.1%4.5%Oct 20253.1%Sep 20264th
Stagg1.7%2.2%Jun 20261.3%Nov 20255th
ZWILLING0.4% → 0.34%0.88%Apr 20260.34%Sep 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among tea kettle brands worldwide increased from 68.3% to 69.7%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among tea kettle brands worldwide increased from 10.1% to 12.6%.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among tea kettle brands worldwide decreased from 15% to 12.6%.
  • Across the 12 months ending September 2026, Bodum’s estimated Share of Search among tea kettle brands worldwide decreased from 4.5% to 3.1%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among tea kettle brands worldwide peaked at 70.5% in February 2026 and was lowest at 62.4% in December 2025.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among tea kettle brands worldwide peaked at 14.1% in December 2025 and was lowest at 10.1% in October 2025.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among tea kettle brands worldwide peaked at 17.5% in July 2026 and was lowest at 12.6% in September 2026.
  • Across the 12 months ending September 2026, Breville rose from 3rd to 2nd among tea kettle brands worldwide.
  • Across the 12 months ending September 2026, Cuisinart fell from 2nd to 3rd among tea kettle brands worldwide.
  • Across the 12 months ending September 2026, Stagg and ZWILLING held steady: their estimated Share of Search among tea kettle brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tea kettle brands worldwide in September 2026?

  1. In September 2026, Breville overtook Cuisinart to rank 2nd among tea kettle brands worldwide, with 12.6% estimated Share of Search.

  2. In September 2026, Smeg gained estimated Share of Search among tea kettle brands worldwide, from 64.9% to 69.7%.

  3. In September 2026, Cuisinart lost estimated Share of Search among tea kettle brands worldwide, from 17.1% to 12.6%.

  4. In September 2026, Bodum lost estimated Share of Search among tea kettle brands worldwide, from 4.2% to 3.1%.

  5. Estimated monthly branded searches for ZWILLING worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

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