Brandwave

How popular isBreville in search?

In September 2026, there were an estimated 879K branded searches for Breville worldwide which is up 7.4% over the last 12 months. Breville holds 12.6% estimated Share of Search among tea kettle brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smeg69.7%
  2. Breville12.6%
  3. Cuisinart12.6%
  4. Bodum3.1%
  5. Stagg1.7%
  6. ZWILLING0.34%
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Which tea kettle brands compete with Breville?

Breville against tea kettle brands worldwide, by month

Share of Search by month for Smeg, Breville, Cuisinart, Bodum. The figures are in the table below the chart.

View monthly share of search table
MonthSmegBrevilleCuisinartBodumStaggZWILLING
Oct 202568.3%10.1%15%4.5%1.7%0.4%
Nov 202563%14%17.1%4.2%1.3%0.46%
Dec 202562.4%14.1%17.2%4.2%1.6%0.46%
Jan 202668.3%10.3%15.4%3.8%1.7%0.41%
Feb 202670.5%10.6%13%3.9%1.7%0.35%
Mar 202668.5%10.3%15.3%3.8%1.7%0.41%
Apr 202666.2%12%14.6%4.4%2%0.88%
May 202664.2%11.6%17.3%4.3%1.9%0.7%
Jun 202662.9%13.6%16.6%4.1%2.2%0.54%
Jul 202665.2%11.8%17.5%3.5%1.6%0.38%
Aug 202664.9%11.5%17.1%4.2%1.9%0.37%
Sep 202669.7%12.6%12.6%3.1%1.7%0.34%

  1. 1.Smeg

    69.7%

    Held 1st. 914K estimated branded searches, +19.6% vs prior month. Share +4.8 points.

  2. 2.Breville

    12.6%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  3. 3.Cuisinart

    12.6%

    Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -4.5 points.

  4. 4.Bodum

    3.1%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Stagg

    1.7%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.ZWILLING

    0.34%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Breville and its closest rivals

Every comparison with Breville

How has branded search demand for Breville changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville worldwide rose from 819K to 879K.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among tea kettle brands worldwide increased from 10.1% to 12.6%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among tea kettle brands worldwide peaked at 14.1% in December 2025 and was lowest at 10.1% in October 2025.
  • Across the 12 months ending September 2026, Breville rose from 3rd to 2nd among tea kettle brands worldwide.

How did search popularity change for tea kettle brands worldwide in September 2026?

  1. In September 2026, Breville overtook Cuisinart to rank 2nd among tea kettle brands worldwide, with 12.6% estimated Share of Search.

  2. In September 2026, Smeg gained estimated Share of Search among tea kettle brands worldwide, from 64.9% to 69.7%.

  3. In September 2026, Cuisinart lost estimated Share of Search among tea kettle brands worldwide, from 17.1% to 12.6%.

  4. In September 2026, Bodum lost estimated Share of Search among tea kettle brands worldwide, from 4.2% to 3.1%.

  5. Estimated monthly branded searches for ZWILLING worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

Where does Breville compete?

Breville is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands6th of 93%Show ranking
Coffee maker brands4th of 83.3%Show ranking
Coffee machine brands5th of 63.4%Show ranking
Air fryer brands6th of 84.2%Show ranking
Blender brands4th of 511.4%Show ranking
Induction cooktop brands4th of 74.9%Show ranking
Toaster oven brands6th of 64.9%Show ranking
Ice cream maker brands5th of 55%Show ranking
Stand mixer brands4th of 66%Show ranking
Hand mixer brands4th of 56.1%Show ranking
Electric kettle brands3rd of 56.2%Show ranking
Home espresso machine brands2nd of 533.4%Show ranking
Chip fryer brands4th of 57%Show ranking
Pancake maker brands4th of 67.9%Show ranking
Hand blender brands4th of 78%Show ranking
Food processor brands3rd of 59.2%Show ranking
Convection oven brands3rd of 79.7%Show ranking
Pressure cooker brands3rd of 59.8%Show ranking
Kitchen scale brands2nd of 510.3%Show ranking
Bread maker brands3rd of 511.2%Show ranking
Toaster brands2nd of 511.5%Show ranking
Water kettle brands3rd of 311.6%Show ranking
Microwave brands2nd of 511.8%Show ranking
Belgian waffle maker brands3rd of 412.6%Show ranking
Tea kettle brands2nd of 612.6%Shown above
Milk frother brands3rd of 513.6%Show ranking
Slow cooker brands2nd of 515%Show ranking
Cold press juicer brands2nd of 515.5%Show ranking
Pizza stone brands1st of 626.1%Show ranking
Crepe maker brands2nd of 427.2%Show ranking
Tamping mat brands2nd of 531.6%Show ranking
Waffle iron brands2nd of 333.8%Show ranking
Egg cooker brands2nd of 342.9%Show ranking
Juicer brands1st of 560.6%Show ranking
Sous vide brands1st of 569.8%Show ranking

How is Breville measured?

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville dual boiler
  • breville espresso machine
  • breville oracle

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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