Water kettle brands:Which are searched most?
In September 2026, Smeg was the most searched among water kettle brands worldwide, with an estimated 1M branded searches and 73.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the water kettle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Cuisinart, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | Smeg | Cuisinart | Breville |
|---|---|---|---|
| Oct 2025 | 72.8% | 17.8% | 9.4% |
| Nov 2025 | 65.2% | 22.2% | 12.6% |
| Dec 2025 | 64.3% | 23.1% | 12.6% |
| Jan 2026 | 69.5% | 21.4% | 9.1% |
| Feb 2026 | 73.3% | 16.9% | 9.8% |
| Mar 2026 | 70.3% | 20.2% | 9.4% |
| Apr 2026 | 71.1% | 17.7% | 11.2% |
| May 2026 | 69.2% | 19.9% | 10.9% |
| Jun 2026 | 68% | 19.5% | 12.5% |
| Jul 2026 | 69.2% | 19.9% | 10.9% |
| Aug 2026 | 69.8% | 19.7% | 10.5% |
| Sep 2026 | 73.5% | 14.9% | 11.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.5% | 1M | +16.7% | +3.7 points | |
| 2, held 2nd | 14.9% | 213K | -16% | -4.8 points | |
| 3, held 3rd | 11.6% | 165K | +22.2% | +1.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among water kettle brands worldwide?
3 brands
In September 2026, Smeg was the most searched among water kettle brands worldwide, with an estimated 1M branded searches and 73.5% estimated Share of Search within this set. Cuisinart is in 2nd place, 58.6 percentage points behind at 14.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Smeg | 72.8% → 73.5% | 73.5%Sep 2026 | 64.3%Dec 2025 | 1st |
 Cuisinart | 17.8% → 14.9% | 23.1%Dec 2025 | 14.9%Sep 2026 | 2nd |
 Breville | 9.4% → 11.6% | 12.6%Dec 2025 | 9.1%Jan 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among water kettle brands worldwide increased from 72.8% to 73.5%.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among water kettle brands worldwide decreased from 17.8% to 14.9%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among water kettle brands worldwide increased from 9.4% to 11.6%.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among water kettle brands worldwide peaked at 73.5% in September 2026 and was lowest at 64.3% in December 2025.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among water kettle brands worldwide peaked at 23.1% in December 2025 and was lowest at 14.9% in September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among water kettle brands worldwide peaked at 12.6% in December 2025 and was lowest at 9.1% in January 2026.
How did search popularity change for water kettle brands worldwide in September 2026?
3 changes
In September 2026, Smeg gained estimated Share of Search among water kettle brands worldwide, from 69.8% to 73.5%.
In September 2026, Breville gained estimated Share of Search among water kettle brands worldwide, from 10.5% to 11.6%.
In September 2026, Cuisinart lost estimated Share of Search among water kettle brands worldwide, from 19.7% to 14.9%.
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