How popular isSmeg in search?
In September 2026, there were an estimated 1.2M branded searches for Smeg worldwide which held steady over the last 12 months. Smeg holds 73.5% estimated Share of Search among water kettle brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which water kettle brands compete with Smeg?
Share of Search by month for Smeg, Cuisinart, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | Smeg | Cuisinart | Breville |
|---|---|---|---|
| Oct 2025 | 72.8% | 17.8% | 9.4% |
| Nov 2025 | 65.2% | 22.2% | 12.6% |
| Dec 2025 | 64.3% | 23.1% | 12.6% |
| Jan 2026 | 69.5% | 21.4% | 9.1% |
| Feb 2026 | 73.3% | 16.9% | 9.8% |
| Mar 2026 | 70.3% | 20.2% | 9.4% |
| Apr 2026 | 71.1% | 17.7% | 11.2% |
| May 2026 | 69.2% | 19.9% | 10.9% |
| Jun 2026 | 68% | 19.5% | 12.5% |
| Jul 2026 | 69.2% | 19.9% | 10.9% |
| Aug 2026 | 69.8% | 19.7% | 10.5% |
| Sep 2026 | 73.5% | 14.9% | 11.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.5% | 1M | +16.7% | +3.7 points | |
| 2, held 2nd | 14.9% | 213K | -16% | -4.8 points | |
| 3, held 3rd | 11.6% | 165K | +22.2% | +1.1 points |
Compare search popularity between Smeg and its closest rivals
Every comparison with Smeg
33 comparisons
- Electrolux vs Smeg
- KitchenAid vs Smeg
- Nespresso vs Smeg
- Hisense vs Smeg
- Midea vs Smeg
- Beko vs Smeg
- Kenwood vs Smeg
- LG vs Smeg
- Haier vs Smeg
- Smeg vs Vitamix
- Jura vs Smeg
- Breville vs Smeg
- Cuisinart vs Smeg
- Samsung vs Smeg
- Brass Monkey vs Smeg
- Russell Hobbs vs Smeg
- Dometic vs Smeg
- Oxo vs Smeg
- Smeg vs Westinghouse
- Smeg vs Sunbeam
- Bodum vs Smeg
- Bosch vs Smeg
- Dualit vs Smeg
- Fisher & Paykel vs Smeg
- Smeg vs Stagg
- SKOPE vs Smeg
- Smeg vs Whirlpool
- Smeg vs ZWILLING
- Alpicool vs Smeg
- Braun vs Smeg
- Miele vs Smeg
- Philips vs Smeg
- Chef vs Smeg
How has branded search demand for Smeg changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among water kettle brands worldwide increased from 72.8% to 73.5%.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among water kettle brands worldwide peaked at 73.5% in September 2026 and was lowest at 64.3% in December 2025.
How did search popularity change for water kettle brands worldwide in September 2026?
3 changes
In September 2026, Smeg gained estimated Share of Search among water kettle brands worldwide, from 69.8% to 73.5%.
In September 2026, Breville gained estimated Share of Search among water kettle brands worldwide, from 10.5% to 11.6%.
In September 2026, Cuisinart lost estimated Share of Search among water kettle brands worldwide, from 19.7% to 14.9%.
Where does Smeg compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fridge brands | 2nd of 15 | 20.4% | Show ranking |
| Coffee maker brands | 2nd of 8 | 18.2% | Show ranking |
| Washing machine brands | 2nd of 12 | 21.1% | Show ranking |
| Home appliance brands | 2nd of 10 | 24.8% | Show ranking |
| Freestanding oven brands | 2nd of 8 | 30.4% | Show ranking |
| Stick blender brands | 2nd of 6 | 29.8% | Show ranking |
| Pasta maker brands | 2nd of 5 | 33.9% | Show ranking |
| Oven and cooktop brands | 2nd of 6 | 36.6% | Show ranking |
| Stand mixer brands | 2nd of 6 | 30% | Show ranking |
| Hand mixer brands | 2nd of 5 | 38.8% | Show ranking |
| Electric kettle brands | 2nd of 5 | 35.9% | Show ranking |
| Oven brands | 2nd of 5 | 38.4% | Show ranking |
| Toaster brands | 1st of 5 | 67% | Show ranking |
| Water kettle brands | 1st of 3 | 73.5% | Shown above |
| Tea kettle brands | 1st of 6 | 69.7% | Show ranking |
How is Smeg measured?
Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- smeg
- smeg coffee machine
- smeg fridge
- smeg toaster
Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Smeg your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.