Brandwave

How popular isSmeg in search?

In September 2026, there were an estimated 1.2M branded searches for Smeg worldwide which held steady over the last 12 months. Smeg holds 45.3% estimated Share of Search among tea Kettle brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smeg45.3%
  2. Breville34.3%
  3. ZWILLING9.6%
  4. Cuisinart8.3%
  5. Bodum1.6%
  6. Stagg0.87%
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Which tea Kettle brands compete with Smeg?

Smeg against tea Kettle brands worldwide, by month

Share of Search by month for Smeg, Breville, ZWILLING, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthSmegBrevilleZWILLINGCuisinartBodumStagg
Oct 202545.7%31.6%9.5%9.9%2.3%0.86%
Nov 202538%37.3%10.2%11.9%2%0.61%
Dec 202537.5%37%10.2%12.4%2%0.74%
Jan 202643.1%32.7%9.4%12%1.9%0.84%
Feb 202646%31.2%10.2%9.6%2%0.92%
Mar 202644.9%30.7%9.9%11.6%2%0.89%
Apr 202642.7%33.9%10.9%9.4%2.2%0.98%
May 202642.1%33.4%10.7%10.7%2.2%0.97%
Jun 202640.3%37%9.6%10%1.9%1.1%
Jul 202642.3%36.1%8.6%10.5%1.7%0.77%
Aug 202643%35.1%8.4%10.5%2.1%0.92%
Sep 202645.3%34.3%9.6%8.3%1.6%0.87%

  1. 1.Smeg

    45.3%

    Held 1st. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.3 points.

  2. 2.Breville

    34.3%

    Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share -0.8 points.

  3. 3.ZWILLING

    9.6%

    Moved from 4th to 3rd. 247K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Cuisinart

    8.3%

    Moved from 3rd to 4th. 213K estimated branded searches, -16% vs prior month. Share -2.2 points.

  5. 5.Bodum

    1.6%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Stagg

    0.87%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Smeg and its closest rivals

Every comparison with Smeg

How has branded search demand for Smeg changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among tea Kettle brands worldwide peaked at 46% in February 2026 and was lowest at 37.5% in December 2025.

How did search popularity change for tea Kettle brands worldwide in September 2026?

  1. In September 2026, ZWILLING overtook Cuisinart to rank 3rd among tea Kettle brands worldwide, with 9.6% estimated Share of Search.

  2. In September 2026, Smeg gained estimated Share of Search among tea Kettle brands worldwide, from 43% to 45.3%.

  3. In September 2026, Cuisinart lost estimated Share of Search among tea Kettle brands worldwide, from 10.5% to 8.3%.

  4. In September 2026, Breville lost estimated Share of Search among tea Kettle brands worldwide, from 35.1% to 34.3%.

  5. Estimated monthly branded searches for Bodum worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

Where does Smeg compete?

Smeg is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pasta Maker brands4th of 713.5%Show ranking
Washing machine brands3rd of 1314.7%Show ranking
Coffee maker brands2nd of 818.8%Show ranking
Fridge brands2nd of 1520.2%Show ranking
Oven Element brands2nd of 723.9%Show ranking
Home appliance brands2nd of 1024.2%Show ranking
Electric kettle brands2nd of 526.1%Show ranking
Stand mixer brands2nd of 629.1%Show ranking
Freestanding Oven brands2nd of 829.7%Show ranking
Oven Shelf brands2nd of 631%Show ranking
Hand Mixer brands2nd of 532.5%Show ranking
Stick Blender brands2nd of 634.2%Show ranking
Toaster brands1st of 536.3%Show ranking
Oven and cooktop brands2nd of 637.7%Show ranking
Oven brands2nd of 539.1%Show ranking
Spare Parts brands1st of 541.3%Show ranking
Dishwasher Parts brands1st of 743.5%Show ranking
Tea Kettle brands1st of 645.3%Shown above
Water Kettle brands1st of 351.5%Show ranking

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge
  • smeg toaster

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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