How popular isZWILLING in search?
In September 2026, there were an estimated 247K branded searches for ZWILLING worldwide which held steady over the last 12 months. ZWILLING holds 9.6% estimated Share of Search among tea Kettle brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow ZWILLING and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which tea Kettle brands compete with ZWILLING?
Share of Search by month for Smeg, Breville, ZWILLING, Cuisinart. The figures are in the table below the chart.
View monthly share of search table
| Month | Smeg | Breville | ZWILLING | Cuisinart | Bodum | Stagg |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 31.6% | 9.5% | 9.9% | 2.3% | 0.86% |
| Nov 2025 | 38% | 37.3% | 10.2% | 11.9% | 2% | 0.61% |
| Dec 2025 | 37.5% | 37% | 10.2% | 12.4% | 2% | 0.74% |
| Jan 2026 | 43.1% | 32.7% | 9.4% | 12% | 1.9% | 0.84% |
| Feb 2026 | 46% | 31.2% | 10.2% | 9.6% | 2% | 0.92% |
| Mar 2026 | 44.9% | 30.7% | 9.9% | 11.6% | 2% | 0.89% |
| Apr 2026 | 42.7% | 33.9% | 10.9% | 9.4% | 2.2% | 0.98% |
| May 2026 | 42.1% | 33.4% | 10.7% | 10.7% | 2.2% | 0.97% |
| Jun 2026 | 40.3% | 37% | 9.6% | 10% | 1.9% | 1.1% |
| Jul 2026 | 42.3% | 36.1% | 8.6% | 10.5% | 1.7% | 0.77% |
| Aug 2026 | 43% | 35.1% | 8.4% | 10.5% | 2.1% | 0.92% |
| Sep 2026 | 45.3% | 34.3% | 9.6% | 8.3% | 1.6% | 0.87% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 1.2M | +12.1% | +2.3 points | |
| 2, held 2nd | 34.3% | 879K | +4.1% | -0.8 points | |
| 3, moved from 4th to 3rd | 9.6% | 247K | +22.3% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.3% | 213K | -16% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.6% | 40.5K | -18.2% | -0.5 points | |
| 6, held 6th | 0.87% | 22.2K | 0% | -0.1 points |
1.
Smeg
45.3%
Held 1st. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.3 points.
2.
Breville
34.3%
Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share -0.8 points.
3.
ZWILLING9.6%
Moved from 4th to 3rd. 247K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
8.3%
Moved from 3rd to 4th. 213K estimated branded searches, -16% vs prior month. Share -2.2 points.
5.
Bodum1.6%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
6.Stagg
0.87%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between ZWILLING and its closest rivals
Every comparison with ZWILLING
19 comparisons
- KitchenAid vs ZWILLING
- Tramontina vs ZWILLING
- Victorinox vs ZWILLING
- Breville vs ZWILLING
- Nesco vs ZWILLING
- Smeg vs ZWILLING
- Cuisinart vs ZWILLING
- Oxo vs ZWILLING
- Sunbeam vs ZWILLING
- Scholl vs ZWILLING
- Wiltshire vs ZWILLING
- Bodum vs ZWILLING
- Tweezerman vs ZWILLING
- Wusthof vs ZWILLING
- GLOBAL vs ZWILLING
- Shun vs ZWILLING
- Stagg vs ZWILLING
- Inkbird vs ZWILLING
- Anova Culinary vs ZWILLING
How has branded search demand for ZWILLING changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ZWILLING worldwide held steady at 247K.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among tea Kettle brands worldwide peaked at 10.9% in April 2026 and was lowest at 8.4% in August 2026.
- Across the 12 months ending September 2026, ZWILLING rose from 4th to 3rd among tea Kettle brands worldwide.
How did search popularity change for tea Kettle brands worldwide in September 2026?
5 changes
In September 2026, ZWILLING overtook Cuisinart to rank 3rd among tea Kettle brands worldwide, with 9.6% estimated Share of Search.
In September 2026, Smeg gained estimated Share of Search among tea Kettle brands worldwide, from 43% to 45.3%.
In September 2026, Cuisinart lost estimated Share of Search among tea Kettle brands worldwide, from 10.5% to 8.3%.
In September 2026, Breville lost estimated Share of Search among tea Kettle brands worldwide, from 35.1% to 34.3%.
Estimated monthly branded searches for Bodum worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Where does ZWILLING compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tea Kettle brands | 3rd of 6 | 9.6% | Shown above |
| Cutlery brands | 4th of 7 | 10.1% | Show ranking |
| Poultry Shears brands | 2nd of 5 | 28.1% | Show ranking |
| Chef Knife brands | 2nd of 5 | 31.2% | Show ranking |
| Kitchen knife brands | 2nd of 5 | 31.2% | Show ranking |
| Steak Knives brands | 2nd of 4 | 32.1% | Show ranking |
| Vacuum sealer brands | 2nd of 5 | 33.5% | Show ranking |
| Nail Clippers brands | 1st of 3 | 65.3% | Show ranking |
| Meat Fork brands | 1st of 3 | 78.2% | Show ranking |
How is ZWILLING measured?
Brandwave collects information about searches that people make online using ZWILLING’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kitchen knives zwilling
- zwilling
Do you work for ZWILLING? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is ZWILLING your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.