Brandwave

How popular isBodum in search?

In September 2026, there were an estimated 40.5K branded searches for Bodum worldwide which is down 33.1% over the last 12 months. Bodum holds 1.6% estimated Share of Search among tea kettle brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smeg45.3%
  2. Breville34.3%
  3. ZWILLING9.6%
  4. Cuisinart8.3%
  5. Bodum1.6%
  6. Stagg0.87%
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Which tea kettle brands compete with Bodum?

Bodum against tea kettle brands worldwide, by month

Share of Search by month for Smeg, Breville, ZWILLING, Cuisinart, Bodum. The figures are in the table below the chart.

View monthly share of search table
MonthSmegBrevilleZWILLINGCuisinartBodumStagg
Oct 202545.7%31.6%9.5%9.9%2.3%0.86%
Nov 202538%37.3%10.2%11.9%2%0.61%
Dec 202537.5%37%10.2%12.4%2%0.74%
Jan 202643.1%32.7%9.4%12%1.9%0.84%
Feb 202646%31.2%10.2%9.6%2%0.92%
Mar 202644.9%30.7%9.9%11.6%2%0.89%
Apr 202642.7%33.9%10.9%9.4%2.2%0.98%
May 202642.1%33.4%10.7%10.7%2.2%0.97%
Jun 202640.3%37%9.6%10%1.9%1.1%
Jul 202642.3%36.1%8.6%10.5%1.7%0.77%
Aug 202643%35.1%8.4%10.5%2.1%0.92%
Sep 202645.3%34.3%9.6%8.3%1.6%0.87%

  1. 1.Smeg

    45.3%

    Held 1st. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.3 points.

  2. 2.Breville

    34.3%

    Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share -0.8 points.

  3. 3.ZWILLING

    9.6%

    Moved from 4th to 3rd. 247K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Cuisinart

    8.3%

    Moved from 3rd to 4th. 213K estimated branded searches, -16% vs prior month. Share -2.2 points.

  5. 5.Bodum

    1.6%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Stagg

    0.87%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Bodum and its closest rivals

Every comparison with Bodum

How has branded search demand for Bodum changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bodum worldwide fell from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Bodum’s estimated Share of Search among tea kettle brands worldwide decreased from 2.3% to 1.6%.

How did search popularity change for tea kettle brands worldwide in September 2026?

  1. In September 2026, ZWILLING overtook Cuisinart to rank 3rd among tea kettle brands worldwide, with 9.6% estimated Share of Search.

  2. In September 2026, Smeg gained estimated Share of Search among tea kettle brands worldwide, from 43% to 45.3%.

  3. In September 2026, Cuisinart lost estimated Share of Search among tea kettle brands worldwide, from 10.5% to 8.3%.

  4. In September 2026, Breville lost estimated Share of Search among tea kettle brands worldwide, from 35.1% to 34.3%.

  5. Estimated monthly branded searches for Bodum worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

Where does Bodum compete?

Bodum is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Milk frother brands4th of 51.5%Show ranking
Tea kettle brands5th of 61.6%Shown above
Tea infuser brands4th of 44.8%Show ranking
Teapot brands2nd of 36.4%Show ranking
Keep cup brands3rd of 513.9%Show ranking

How is Bodum measured?

Brandwave collects information about searches that people make online using Bodum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bodum

Do you work for Bodum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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