Brandwave

How popular isSmeg in search?

In September 2026, there were an estimated 1.2M branded searches for Smeg worldwide which held steady over the last 12 months. Smeg holds 29.8% estimated Share of Search among stick blender brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid41.6%
  2. Smeg29.8%
  3. Kenwood12.9%
  4. Vitamix9.9%
  5. Cuisinart5.4%
  6. Braun0.4%
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Which stick blender brands compete with Smeg?

Smeg against stick blender brands worldwide, by month

Share of Search by month for KitchenAid, Smeg, Kenwood, Vitamix, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidSmegKenwoodVitamixCuisinartBraun
Oct 202547.7%23.8%14.5%8.3%5.2%0.39%
Nov 202554%20.2%12.3%7.7%5.5%0.33%
Dec 202556.1%20.3%10.9%6.8%5.6%0.34%
Jan 202645.2%27.2%11.9%9.1%6.1%0.45%
Feb 202644.4%27.4%14.3%8.5%5%0.45%
Mar 202643.3%25.7%16.2%8.7%5.8%0.42%
Apr 202645.8%23.2%14.9%10.5%5.1%0.46%
May 202642.5%24.5%14.9%11.1%6.6%0.4%
Jun 202643.7%23.4%14.8%11.4%6.2%0.45%
Jul 202642.6%25.9%13.7%10.5%7%0.42%
Aug 202641.7%26.1%13.5%11.5%6.9%0.41%
Sep 202641.6%29.8%12.9%9.9%5.4%0.4%

  1. 1.KitchenAid

    41.6%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share 0 points.

  2. 2.Smeg

    29.8%

    Held 2nd. 914K estimated branded searches, +19.6% vs prior month. Share +3.8 points.

  3. 3.Kenwood

    12.9%

    Held 3rd. 394K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Vitamix

    9.9%

    Held 4th. 302K estimated branded searches, -10.6% vs prior month. Share -1.7 points.

  5. 5.Cuisinart

    5.4%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -1.5 points.

  6. 6.Braun

    0.4%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smeg and its closest rivals

Every comparison with Smeg

How has branded search demand for Smeg changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stick blender brands worldwide increased from 23.8% to 29.8%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stick blender brands worldwide peaked at 29.8% in September 2026 and was lowest at 20.2% in November 2025.

How did search popularity change for stick blender brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among stick blender brands worldwide, from 26.1% to 29.8%.

  2. In September 2026, Vitamix lost estimated Share of Search among stick blender brands worldwide, from 11.5% to 9.9%.

  3. In September 2026, Cuisinart lost estimated Share of Search among stick blender brands worldwide, from 6.9% to 5.4%.

  4. In September 2026, Kenwood lost estimated Share of Search among stick blender brands worldwide, from 13.5% to 12.9%.

  5. KitchenAid’s estimated Share of Search among stick blender brands worldwide has lost ground for 3 months in a row, from 43.7% to 41.6% in September 2026.

  6. Estimated monthly branded searches for Braun worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does Smeg compete?

Smeg is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands2nd of 1520.4%Show ranking
Coffee maker brands2nd of 818.2%Show ranking
Washing machine brands2nd of 1221.1%Show ranking
Home appliance brands2nd of 1024.8%Show ranking
Freestanding oven brands2nd of 830.4%Show ranking
Stick blender brands2nd of 629.8%Shown above
Pasta maker brands2nd of 533.9%Show ranking
Oven and cooktop brands2nd of 636.6%Show ranking
Stand mixer brands2nd of 630%Show ranking
Hand mixer brands2nd of 538.8%Show ranking
Electric kettle brands2nd of 535.9%Show ranking
Oven brands2nd of 538.4%Show ranking
Toaster brands1st of 567%Show ranking
Water kettle brands1st of 373.5%Show ranking
Tea kettle brands1st of 669.7%Show ranking

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge
  • smeg toaster

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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