Brandwave

How popular isVitamix in search?

In September 2026, there were an estimated 302K branded searches for Vitamix worldwide which is down 5.2% over the last 12 months. Vitamix holds 8.9% estimated Share of Search among stick blender brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid37.7%
  2. Smeg34.2%
  3. Kenwood11.6%
  4. Vitamix8.9%
  5. Cuisinart6.3%
  6. Braun1.2%
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Which stick blender brands compete with Vitamix?

Vitamix against stick blender brands worldwide, by month

Share of Search by month for KitchenAid, Smeg, Kenwood, Vitamix, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidSmegKenwoodVitamixCuisinartBraun
Oct 202543.6%28.3%13.3%7.6%6.1%1.1%
Nov 202549.9%23.3%11.4%7.1%7.3%1.1%
Dec 202551.5%23.4%10%6.2%7.7%1.1%
Jan 202640.5%31.1%10.6%8.1%8.6%1%
Feb 202640.6%31.2%13%7.7%6.5%0.99%
Mar 202639.5%29.3%14.8%7.9%7.6%0.9%
Apr 202642%27.6%13.6%9.7%6.1%0.95%
May 202638.8%29%13.7%10.1%7.4%0.97%
Jun 202639.5%28.6%13.4%10.2%7.1%1.1%
Jul 202638.3%31%12.3%9.4%7.7%1.3%
Aug 202637.2%31.5%12%10.3%7.7%1.3%
Sep 202637.7%34.2%11.6%8.9%6.3%1.2%

  1. 1.KitchenAid

    37.7%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.5 points.

  2. 2.Smeg

    34.2%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.7 points.

  3. 3.Kenwood

    11.6%

    Held 3rd. 394K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Vitamix

    8.9%

    Held 4th. 302K estimated branded searches, -10.6% vs prior month. Share -1.4 points.

  5. 5.Cuisinart

    6.3%

    Held 5th. 213K estimated branded searches, -16% vs prior month. Share -1.4 points.

  6. 6.Braun

    1.2%

    Held 6th. 41.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vitamix and its closest rivals

Every comparison with Vitamix

How has branded search demand for Vitamix changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vitamix worldwide fell from 319K to 302K.
  • Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among stick blender brands worldwide increased from 7.6% to 8.9%.
  • Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among stick blender brands worldwide peaked at 10.3% in August 2026 and was lowest at 6.2% in December 2025.

How did search popularity change for stick blender brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among stick blender brands worldwide, from 31.5% to 34.2%.

  2. In September 2026, Cuisinart lost estimated Share of Search among stick blender brands worldwide, from 7.7% to 6.3%.

  3. In September 2026, Vitamix lost estimated Share of Search among stick blender brands worldwide, from 10.3% to 8.9%.

  4. Kenwood’s estimated Share of Search among stick blender brands worldwide has lost ground for 3 months in a row, from 13.4% to 11.6% in September 2026.

  5. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

Where does Vitamix compete?

Vitamix is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Blender brands5th of 57.3%Show ranking
Stick blender brands4th of 68.9%Shown above

How is Vitamix measured?

Brandwave collects information about searches that people make online using Vitamix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • vitamix
  • vitamix 5200
  • vitamix blender

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How the Brand Demand Index is measured

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