Brandwave

Blender brands:Which brands are most popular in search?

In August 2026, Ninja was the most searched among blender brands worldwide, with an estimated 1.1M branded searches and 33.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ninja33.4%
  2. Breville24.7%
  3. KitchenAid24%
  4. NutriBullet13.1%
  5. Vitamix4.8%

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Share of SearchLeaderboard

Compare the blender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among blender brands worldwide, by month

Share of Search by month for Ninja, Breville, KitchenAid, NutriBullet, Vitamix. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleKitchenAidNutriBulletVitamix
Oct 202529%21.6%32.2%11.9%5.3%
Nov 202529.6%23.3%31.4%11.5%4.2%
Dec 202529.1%24.3%33%9.9%3.6%
Jan 202631.3%24%27.7%12.5%4.6%
Feb 202631.4%21.9%28.9%13%4.8%
Mar 202631.3%22.1%28.8%13%4.8%
Apr 202631.2%21.8%28.4%12.8%5.7%
May 202630.1%23.9%25.7%14%6.3%
Jun 202633.2%23.4%24.8%13.6%5%
Jul 202629.1%26.3%25.5%14%5.1%
Aug 202633.4%24.7%24%13.1%4.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ninja

    33.4%

    Held 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  2. 2.Breville

    24.7%

    Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -1.7 points.

  3. 3.KitchenAid

    24%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.NutriBullet

    13.1%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Vitamix

    4.8%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among blender brands worldwide?

In August 2026, Ninja was the most searched among blender brands worldwide, with an estimated 1.1M branded searches and 33.4% estimated Share of Search within this set. Breville is in 2nd place, 8.7 percentage points behind at 24.7% Share of Search.

Global blender brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ninja29% → 33.4%33.4%Aug 202629%Oct 20252nd → 1st
Breville21.6% → 24.7%26.3%Jul 202621.6%Oct 20253rd → 2nd
KitchenAid32.2% → 24%33%Dec 202524%Aug 20261st → 3rd
NutriBullet11.9% → 13.1%14%May 20269.9%Dec 20254th
Vitamix5.3% → 4.8%6.3%May 20263.6%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands worldwide increased from 29% to 33.4%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among blender brands worldwide increased from 21.6% to 24.7%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among blender brands worldwide decreased from 32.2% to 24%.
  • Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands worldwide increased from 11.9% to 13.1%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among blender brands worldwide peaked at 26.3% in July 2026 and was lowest at 21.6% in October 2025.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among blender brands worldwide peaked at 33% in December 2025 and was lowest at 24% in August 2026.
  • Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands worldwide peaked at 14% in May 2026 and was lowest at 9.9% in December 2025.
  • Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands worldwide peaked at 6.3% in May 2026 and was lowest at 3.6% in December 2025.
  • Across the 11 months ending August 2026, Ninja rose from 2nd to 1st among blender brands worldwide.
  • Across the 11 months ending August 2026, Breville rose from 3rd to 2nd among blender brands worldwide.
  • Across the 11 months ending August 2026, KitchenAid fell from 1st to 3rd among blender brands worldwide.
  • Across the 11 months ending August 2026, Vitamix held steady: its estimated Share of Search among blender brands worldwide moved less than 0.5 percentage points.

How did search popularity change for blender brands worldwide in August 2026?

  1. In August 2026, Ninja gained estimated Share of Search among blender brands worldwide, from 29.1% to 33.4%.

  2. In August 2026, Breville lost estimated Share of Search among blender brands worldwide, from 26.3% to 24.7%.

  3. In August 2026, KitchenAid lost estimated Share of Search among blender brands worldwide, from 25.5% to 24%.

  4. In August 2026, NutriBullet lost estimated Share of Search among blender brands worldwide, from 14% to 13.1%.

  5. Estimated monthly branded searches for Vitamix worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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