Ninja vs NutriBullet:Which is more popular by branded search?
In August 2026, Ninja had more branded searches than NutriBullet among blender brands worldwide. Ninja was estimated to have 1.1M branded searches compared to NutriBullet’s 450K, and held a 33.4% Share of Search versus NutriBullet’s 13.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ninja or NutriBullet?
Compare the blender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, NutriBullet. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | KitchenAid | NutriBullet | Vitamix |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 21.6% | 32.2% | 11.9% | 5.3% |
| Nov 2025 | 29.6% | 23.3% | 31.4% | 11.5% | 4.2% |
| Dec 2025 | 29.1% | 24.3% | 33% | 9.9% | 3.6% |
| Jan 2026 | 31.3% | 24% | 27.7% | 12.5% | 4.6% |
| Feb 2026 | 31.4% | 21.9% | 28.9% | 13% | 4.8% |
| Mar 2026 | 31.3% | 22.1% | 28.8% | 13% | 4.8% |
| Apr 2026 | 31.2% | 21.8% | 28.4% | 12.8% | 5.7% |
| May 2026 | 30.1% | 23.9% | 25.7% | 14% | 6.3% |
| Jun 2026 | 33.2% | 23.4% | 24.8% | 13.6% | 5% |
| Jul 2026 | 29.1% | 26.3% | 25.5% | 14% | 5.1% |
| Aug 2026 | 33.4% | 24.7% | 24% | 13.1% | 4.8% |
| Sep 2026 | — | — | — | — | — |
How has the Ninja and NutriBullet comparison changed over the last 12 months?
3 findings
- Ninja was ahead of NutriBullet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands worldwide moved from 29% to 33.4%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands worldwide moved from 11.9% to 13.1%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for blender brands worldwide in August 2026?
2 changes
In August 2026, Ninja gained estimated Share of Search among blender brands worldwide, from 29.1% to 33.4%.
In August 2026, NutriBullet lost estimated Share of Search among blender brands worldwide, from 14% to 13.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Ninja’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ninja
4 branded search terms
- air fryer ninja
- ninja air fryer
- ninja kitchen
- ninjakitchen com
NutriBullet
1 branded search term
- nutribullet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.