Brandwave

How popular isKitchenAid in search?

In August 2026, there were an estimated 823K branded searches for KitchenAid worldwide which is down 32.5% over the last 11 months. KitchenAid holds 24% estimated Share of Search among blender brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ninja33.4%
  2. Breville24.7%
  3. KitchenAid24%
  4. NutriBullet13.1%
  5. Vitamix4.8%
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Which blender brands compete with KitchenAid?

KitchenAid against blender brands worldwide, by month

Share of Search by month for Ninja, Breville, KitchenAid, NutriBullet, Vitamix. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleKitchenAidNutriBulletVitamix
Oct 202529%21.6%32.2%11.9%5.3%
Nov 202529.6%23.3%31.4%11.5%4.2%
Dec 202529.1%24.3%33%9.9%3.6%
Jan 202631.3%24%27.7%12.5%4.6%
Feb 202631.4%21.9%28.9%13%4.8%
Mar 202631.3%22.1%28.8%13%4.8%
Apr 202631.2%21.8%28.4%12.8%5.7%
May 202630.1%23.9%25.7%14%6.3%
Jun 202633.2%23.4%24.8%13.6%5%
Jul 202629.1%26.3%25.5%14%5.1%
Aug 202633.4%24.7%24%13.1%4.8%
Sep 2026—————

  1. 1.Ninja

    33.4%

    Held 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  2. 2.Breville

    24.7%

    Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -1.7 points.

  3. 3.KitchenAid

    24%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.NutriBullet

    13.1%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Vitamix

    4.8%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between KitchenAid and its closest rivals

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among blender brands worldwide decreased from 32.2% to 24%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among blender brands worldwide peaked at 33% in December 2025 and was lowest at 24% in August 2026.
  • Across the 11 months ending August 2026, KitchenAid fell from 1st to 3rd among blender brands worldwide.

How did search popularity change for blender brands worldwide in August 2026?

  1. In August 2026, Ninja gained estimated Share of Search among blender brands worldwide, from 29.1% to 33.4%.

  2. In August 2026, Breville lost estimated Share of Search among blender brands worldwide, from 26.3% to 24.7%.

  3. In August 2026, KitchenAid lost estimated Share of Search among blender brands worldwide, from 25.5% to 24%.

  4. In August 2026, NutriBullet lost estimated Share of Search among blender brands worldwide, from 14% to 13.1%.

  5. Estimated monthly branded searches for Vitamix worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does KitchenAid compete?

KitchenAid is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ice cream maker brands3rd of 521.4%Show ranking
Electric kettle brands3rd of 523.3%Show ranking
Blender brands3rd of 524%Shown above
Bbq tool brands2nd of 633.4%Show ranking
Stand mixer brands2nd of 536.3%Show ranking
Food processor brands2nd of 540.7%Show ranking
Cutlery brands1st of 644.2%Show ranking
Kitchen scale brands2nd of 548.3%Show ranking
Kitchen timer brands1st of 671%Show ranking

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kitchenaid

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How the Brand Demand Index is measured

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