Brandwave

How popular isKitchenAid in search?

In September 2026, there were an estimated 1.3M branded searches for KitchenAid worldwide which is down 30.2% over the last 12 months. KitchenAid holds 57.6% estimated Share of Search among can opener brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid57.6%
  2. Kenwood17.8%
  3. Black and Decker9.9%
  4. Cuisinart9.6%
  5. Joseph Joseph5%
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Which can opener brands compete with KitchenAid?

KitchenAid against can opener brands worldwide, by month

Share of Search by month for KitchenAid, Kenwood, Black and Decker, Cuisinart, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidKenwoodBlack and DeckerCuisinartJoseph Joseph
Oct 202560.5%18.4%8.1%8.5%4.5%
Nov 202565.8%15%6%9.6%3.7%
Dec 202567.5%13.1%5.5%10.1%3.7%
Jan 202659.2%15.6%7.2%12.6%5.4%
Feb 202658.4%18.8%8.1%9.3%5.4%
Mar 202655.5%20.8%8.1%10.7%5%
Apr 202658.5%19%8.7%8.5%5.4%
May 202654.5%19.2%11.4%10.4%4.6%
Jun 202654.8%18.6%11.5%9.9%5.2%
Jul 202655.9%17.9%10%11.2%5%
Aug 202654.9%17.7%9.9%11.4%6.1%
Sep 202657.6%17.8%9.9%9.6%5%

  1. 1.KitchenAid

    57.6%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +2.8 points.

  2. 2.Kenwood

    17.8%

    Held 2nd. 394K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Black and Decker

    9.9%

    Moved from 4th to 3rd. 220K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cuisinart

    9.6%

    Moved from 3rd to 4th. 213K estimated branded searches, -16% vs prior month. Share -1.8 points.

  5. 5.Joseph Joseph

    5%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

Compare search popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.8M to 1.3M.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among can opener brands worldwide decreased from 60.5% to 57.6%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among can opener brands worldwide peaked at 67.5% in December 2025 and was lowest at 54.5% in May 2026.

How did search popularity change for can opener brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among can opener brands worldwide, from 54.9% to 57.6%.

  2. In September 2026, Cuisinart lost estimated Share of Search among can opener brands worldwide, from 11.4% to 9.6%.

  3. In September 2026, Joseph Joseph lost estimated Share of Search among can opener brands worldwide, from 6.1% to 5%.

  4. In September 2026, Black and Decker rose from 4th to 3rd among can opener brands worldwide.

  5. Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.

Where does KitchenAid compete?

KitchenAid is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands2nd of 917.5%Show ranking
Toaster oven brands2nd of 624.7%Show ranking
Double wall oven brands2nd of 825.9%Show ranking
Electric kettle brands1st of 528.7%Show ranking
Ice cream maker brands1st of 529.4%Show ranking
Induction cooktop brands2nd of 729.7%Show ranking
Blender brands1st of 530.7%Show ranking
Pasta maker brands1st of 531.8%Show ranking
Stand mixer brands1st of 632.1%Show ranking
Measuring spoons brands2nd of 432.5%Show ranking
Gas cooktop brands2nd of 733.1%Show ranking
Hand mixer brands1st of 535.7%Show ranking
Stick blender brands1st of 637.7%Show ranking
Measuring cups brands2nd of 637.9%Show ranking
Bakeware brands2nd of 838.1%Show ranking
Counter depth refrigerator brands1st of 638.6%Show ranking
Induction stove brands1st of 538.9%Show ranking
Freestanding gas range brands1st of 441%Show ranking
Gas grill brands1st of 641.7%Show ranking
Hand blender brands1st of 742.4%Show ranking
Convection oven brands1st of 742.6%Show ranking
Knife set brands1st of 642.7%Show ranking
Crock pot brands1st of 446%Show ranking
Portable dishwasher brands1st of 548.3%Show ranking
Mini chopper brands1st of 348.5%Show ranking
Food processor brands1st of 550.5%Show ranking
BBQ tool brands1st of 651.5%Show ranking
Cutlery brands1st of 752.4%Show ranking
Kitchen scale brands1st of 554.8%Show ranking
Induction oven brands1st of 556.8%Show ranking
Can opener brands1st of 557.6%Shown above
Induction range brands1st of 568.4%Show ranking
Undercounter fridge brands1st of 468.5%Show ranking
Kitchen timer brands1st of 669.5%Show ranking
Box grater brands1st of 379.3%Show ranking
Burr grinder brands1st of 379.3%Show ranking
Salad spinner brands1st of 479.7%Show ranking
Lemon juicer brands1st of 384.7%Show ranking

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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