Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 1.3 million times worldwide, a 29.8% decrease from the previous year. These searches made up 0.85% of all global kitchen utensil brand searches, placing KitchenAid fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about kitchen utensil brands, KitchenAid appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

KitchenAid is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. All-CladShare of searches 32.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Joseph JosephShare of searches 32.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OXOShare of searches 32.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ZylissShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KitchenAidShare of searches 0.85%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top kitchen utensil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. All-Clad2nd
  3. KitchenAid3rd
  4. Joseph Joseph–
  5. Zyliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zyliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen utensil brands

5 answers

  • Asked ChatGPT

    “Which kitchen utensil brand should I buy?”

    1. 1OXO
    2. 2All-Clad
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best kitchen utensil brands?”

    1. 1OXO
    2. 2All-Clad
    3. 3KitchenAid

  • Asked ChatGPT

    “What's the best kitchen utensil brand for daily cooking?”

    1. 1OXO
    2. 2All-Clad

  • Searched Google, AI Overview

    “best kitchen utensils”

    1. 1OXO

  • Searched Google, AI Overview

    “cooking utensil set”

    1. 1OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which kitchen utensil brands compete with KitchenAid?

KitchenAid against kitchen utensil brands worldwide, by month

Share of searches by month for All-Clad, Joseph Joseph, OXO, Zyliss, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthAll-CladJoseph JosephOXOZylissKitchenAid
Oct 202532.3%32.3%32.3%2.4%0.86%
Nov 202541.5%27.8%27.8%2%0.74%
Dec 202543.7%29.3%24%2.2%0.78%
Jan 202634.3%34.3%28.1%2.5%0.75%
Feb 202634.4%34.4%28%2.5%0.74%
Mar 202629.9%36.7%29.9%2.7%0.79%
Apr 202630.1%36.9%30.1%2.2%0.79%
May 202632.3%32.3%32.3%2.4%0.85%
Jun 202651.6%23.1%23.1%1.7%0.5%
Jul 202632.3%32.3%32.3%2.4%0.7%
Aug 202630.1%36.9%30.1%2.2%0.79%
Sep 202632.3%32.3%32.3%2.4%0.85%

  1. 1.All-Clad

    32.3%

    Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Joseph Joseph

    32.3%

    Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -4.6 points.

  3. 3.OXO

    32.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Zyliss

    2.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.KitchenAid

    0.85%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

98 comparisons

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.9M to 1.3M.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen utensil brands worldwide held steady, from 0.86% to 0.85%.

How did search popularity change for kitchen utensil brands worldwide in September 2026?

5 changes

  1. In September 2026, All-Clad overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 32.3% of the searches.

  2. In September 2026, OXO gained share of searches among kitchen utensil brands worldwide, from 30.1% to 32.3%.

  3. In September 2026, Joseph Joseph lost share of searches among kitchen utensil brands worldwide, from 36.9% to 32.3%.

  4. Estimated monthly branded searches for KitchenAid worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are KitchenAid’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid dishwasher
  • kitchenaid mixer
  • kitchenaid stand mixer
  • kitchenaid utensils

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 40 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1221.3%Show ranking
Ice cream maker brands1st of 634.5%Show ranking
Measuring spoons brands3rd of 625%Show ranking
Induction cooktop brands2nd of 837.4%Show ranking
Toaster oven brands1st of 737.9%Show ranking
Stick blender brands1st of 738.5%Show ranking
Gas cooktop brands2nd of 928.1%Show ranking
Electric kettle brands1st of 840.8%Show ranking
Double wall oven brands2nd of 928.5%Show ranking
Integrated dishwasher brands6th of 81.6%Show ranking
Measuring cups brands2nd of 729%Show ranking
Bakeware brands2nd of 1129.5%Show ranking
Stand mixer brands1st of 843.1%Show ranking
Blender brands1st of 543.7%Show ranking
Pasta maker brands1st of 744.5%Show ranking
Crock pot brands1st of 644.8%Show ranking
Hand mixer brands1st of 645.9%Show ranking
Dishwasher brands1st of 840.2%Show ranking
Can opener brands1st of 558.9%Show ranking
Cutlery brands1st of 1040.9%Show ranking
Hand blender brands1st of 761.9%Show ranking
BBQ tool brands1st of 643.6%Show ranking
Gas grill brands1st of 943.6%Show ranking
Food processor brands1st of 571.1%Show ranking
Convection oven brands1st of 874.7%Show ranking
Burr grinder brands1st of 775.4%Show ranking
Portable dishwasher brands1st of 652.3%Show ranking
Undercounter fridge brands1st of 576.1%Show ranking
Kitchen scale brands1st of 779.4%Show ranking
Salad spinner brands1st of 480.5%Show ranking
Box grater brands1st of 380.5%Show ranking
Counter depth refrigerator brands1st of 759%Show ranking
Induction stove brands1st of 759.6%Show ranking
Mini chopper brands1st of 486.4%Show ranking
Kitchen timer brands1st of 761.6%Show ranking
Knife set brands1st of 1161.8%Show ranking
Freestanding gas range brands1st of 576%Show ranking
Lemon juicer brands1st of 579.2%Show ranking
Induction oven brands1st of 580.6%Show ranking
Kitchen utensil brands5th of 50.85%Shown above
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