Brandwave

How popular isKitchenAid in search?

In August 2026, there were an estimated 823K branded searches for KitchenAid worldwide which is down 32.5% over the last 11 months. KitchenAid holds 33.4% estimated Share of Search among bbq tool brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Napoleon49.5%
  2. KitchenAid33.4%
  3. Cuisinart8.2%
  4. Traeger4.5%
  5. Weber4.5%
  6. Oxo0.01%
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Which bbq tool brands compete with KitchenAid?

KitchenAid against bbq tool brands worldwide, by month

Share of Search by month for Napoleon, KitchenAid, Cuisinart, Traeger, Weber. The figures are in the table below the chart.

View monthly share of search table
MonthNapoleonKitchenAidCuisinartTraegerWeberOxo
Oct 202553.3%35.5%5.9%2.6%2.6%<0.01%
Nov 202538.4%46.8%7.7%4.2%2.8%<0.01%
Dec 202538.4%46.8%7.7%4.2%2.8%<0.01%
Jan 202647.4%38.5%7.8%3.5%2.9%0.02%
Feb 202653.3%35.5%5.9%3.2%2.1%<0.01%
Mar 202651.3%34.2%6.9%3.8%3.8%<0.01%
Apr 202645.4%37.2%6.1%5%6.1%<0.01%
May 202651.9%28.5%7%5.7%7%0.01%
Jun 202648.6%32.8%6.6%6.6%5.4%0.01%
Jul 202649%33.1%8.1%4.4%5.4%0.01%
Aug 202649.5%33.4%8.2%4.5%4.5%0.01%
Sep 2026——————

  1. 1.Napoleon

    49.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.KitchenAid

    33.4%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Cuisinart

    8.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Traeger

    4.5%

    Moved from 5th to 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Weber

    4.5%

    Moved from 4th to 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.

  6. 6.Oxo

    0.01%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KitchenAid and its closest rivals

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among bbq tool brands worldwide decreased from 35.5% to 33.4%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among bbq tool brands worldwide peaked at 46.8% in November 2025 and was lowest at 28.5% in May 2026.

How did search popularity change for bbq tool brands worldwide in August 2026?

  1. In August 2026, Weber lost estimated Share of Search among bbq tool brands worldwide, from 5.4% to 4.5%.

  2. KitchenAid’s estimated Share of Search among bbq tool brands worldwide has gained ground for 3 months in a row, from 28.5% to 33.4% in August 2026.

  3. In August 2026, Traeger rose from 5th to 4th among bbq tool brands worldwide.

  4. Estimated monthly branded searches for Napoleon worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026.

Where does KitchenAid compete?

KitchenAid is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ice cream maker brands3rd of 521.4%Show ranking
Electric kettle brands3rd of 523.3%Show ranking
Blender brands3rd of 524%Show ranking
Bbq tool brands2nd of 633.4%Shown above
Stand mixer brands2nd of 536.3%Show ranking
Food processor brands2nd of 540.7%Show ranking
Cutlery brands1st of 644.2%Show ranking
Kitchen scale brands2nd of 548.3%Show ranking
Kitchen timer brands1st of 671%Show ranking

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kitchenaid

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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