Broil King vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Broil King among gas grill brands worldwide. KitchenAid had about 884,000 branded searches, while Broil King had 22,200. KitchenAid made up 43.6% of all gas grill brand searches we track, and Broil King accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Broil King appeared in three of the five answers and KitchenAid in none.
Who do people search for more?
KitchenAid, about 40 searches for every 1 for Broil King
Who does AI mention more?
Broil King, mentioned in 3 of 5 answers, KitchenAid in 0
Who does AI recommend more?
Broil King, the only one of the two named
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Top gas grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Broil King was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Napoleon2nd- Broil King3rd
Monument Grills4th
Char-Broil5th
Blaze6th- KitchenAid–
Coleman–
Traeger–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monument Grills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Broil King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Char-Broil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blaze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas grill brands
5 answers
Asked ChatGPT
“Which gas grill brand should I buy?”
Asked ChatGPT
“What are the best gas grill brands?”
Asked ChatGPT
“What's the best gas grill brand for outdoor cooking?”
Searched Google, AI Overview
“gas grill brands”
Searched Google, AI Overview
“best gas grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Broil King or KitchenAid more popular in search?
This chart shows how often people search Google for Broil King and KitchenAid by name. Each line represents a brand's share of searches for all nine gas grill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Broil King. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Weber | Coleman | Napoleon | Traeger | Broil King | Blaze | Char-Broil | Monument Grills |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 25.8% | 10.3% | 3.6% | 3.8% | 0.75% | 0.5% | 0.93% | 0.41% |
| Nov 2025 | 59.9% | 22.8% | 7.4% | 2.9% | 5% | 0.67% | 0.36% | 0.67% | 0.36% |
| Dec 2025 | 61.2% | 21.5% | 7.7% | 2.5% | 5.1% | 0.56% | 0.38% | 0.69% | 0.31% |
| Jan 2026 | 54.1% | 25.6% | 10.1% | 3.3% | 4.5% | 0.75% | 0.5% | 0.75% | 0.41% |
| Feb 2026 | 49.6% | 29.2% | 9.3% | 4.6% | 4.2% | 1% | 0.56% | 1% | 0.46% |
| Mar 2026 | 38.7% | 35.3% | 8.9% | 8.4% | 4% | 2.2% | 0.65% | 1.2% | 0.65% |
| Apr 2026 | 31.8% | 41.1% | 7.4% | 11% | 4% | 2.2% | 0.54% | 1.2% | 0.67% |
| May 2026 | 25.7% | 45.4% | 7.2% | 11.6% | 4.8% | 2.2% | 0.79% | 1.4% | 0.96% |
| Jun 2026 | 30.6% | 39.1% | 8.6% | 10.9% | 5.8% | 2.1% | 0.78% | 1.2% | 0.95% |
| Jul 2026 | 33.5% | 38.7% | 9.5% | 9.9% | 4.2% | 1.6% | 0.85% | 1% | 0.7% |
| Aug 2026 | 36.8% | 37.3% | 10.2% | 7.4% | 4.6% | 1.4% | 0.75% | 0.92% | 0.62% |
| Sep 2026 | 43.6% | 33.1% | 9.9% | 5.4% | 4.5% | 1.1% | 0.89% | 0.89% | 0.6% |
How has the Broil King and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Broil King in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Broil King’s share of searches among gas grill brands worldwide moved from 0.75% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among gas grill brands worldwide moved from 54% to 43.6%, and its estimated monthly branded searches moved from 1.3M to 884K.
How did search popularity change for gas grill brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid overtook Weber to become the leader among gas grill brands worldwide, with 43.6% of the searches.
Broil King’s share of searches among gas grill brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Broil King’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Broil King
1 branded search term
- broilking
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
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