KitchenAid vs Napoleon:Which is searched more?
In September 2026, KitchenAid had more branded searches than Napoleon among gas grill brands worldwide. KitchenAid was estimated to have 884K branded searches compared to Napoleon’s 109K, and held a 33.6% Share of Search versus Napoleon’s 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Napoleon?
Compare the gas grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Napoleon. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Lynx | Weber | Coleman | Napoleon | Traeger |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 26.1% | 19.6% | 7.8% | 2.7% | 2.9% |
| Nov 2025 | 48.8% | 20.1% | 18.6% | 6% | 2.4% | 4% |
| Dec 2025 | 47.4% | 24.1% | 16.7% | 5.9% | 1.9% | 4% |
| Jan 2026 | 41.1% | 25.8% | 19.4% | 7.7% | 2.5% | 3.4% |
| Feb 2026 | 38.8% | 24.3% | 22.8% | 7.3% | 3.6% | 3.3% |
| Mar 2026 | 31% | 23.7% | 28.3% | 7.1% | 6.7% | 3.2% |
| Apr 2026 | 27.5% | 17.5% | 35.6% | 6.4% | 9.5% | 3.5% |
| May 2026 | 22.5% | 17.1% | 39.7% | 6.3% | 10.2% | 4.2% |
| Jun 2026 | 25.8% | 19.9% | 33% | 7.3% | 9.1% | 4.9% |
| Jul 2026 | 27.5% | 21.2% | 31.8% | 7.8% | 8.1% | 3.5% |
| Aug 2026 | 29.6% | 22.5% | 30% | 8.2% | 6% | 3.7% |
| Sep 2026 | 33.6% | 25.6% | 25.5% | 7.7% | 4.1% | 3.4% |
How has the KitchenAid and Napoleon comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Napoleon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among gas grill brands worldwide moved from 41% to 33.6%, and its estimated monthly branded searches moved from 1.3M to 884K.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas grill brands worldwide moved from 2.7% to 4.1%, and its estimated monthly branded searches moved from 86.2K to 109K.
How did search popularity change for gas grill brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid overtook Weber to become the leader among gas grill brands worldwide, with 33.6% estimated Share of Search.
In September 2026, Napoleon lost estimated Share of Search among gas grill brands worldwide, from 6% to 4.1%.
Other head-to-heads among gas grill brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
Napoleon
4 branded search terms
- napoleon barbecue
- napoleon bbq
- napoleon gas grill
- napoleon grill
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