Brandwave

KitchenAid vs Weber:Which is searched more?

In September 2026, KitchenAid had more branded searches than Weber among gas grill brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Weber’s 670K, and held a 43.2% Share of Search versus Weber’s 22.7%. These are worldwide searches for English-language branded terms.

Share of Search among gas grill brands worldwide in September 2026Which is more popular in search, KitchenAid or Weber?
KitchenAid43.2%1.3M searches
vs
Weber22.7%670K searches

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Which is more popular in search, KitchenAid or Weber?

Compare the gas grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

KitchenAid and Weber among gas grill brands worldwide, by month

Share of Search by month for KitchenAid, Weber. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidLynxWeberColemanTraeger
Oct 202550.2%22.6%17%7.7%2.5%
Nov 202559.4%16.5%15.2%5.6%3.3%
Dec 202558.5%19.5%13.5%5.4%3.2%
Jan 202649.6%22.5%16.9%8%3%
Feb 202647.3%21.9%20.5%7.4%2.9%
Mar 202640.8%22.2%26.4%7.6%3%
Apr 202637.4%17.1%34.8%7.3%3.4%
May 202632.4%16.8%39.1%7.5%4.1%
Jun 202634%19.6%32.6%9%4.8%
Jul 202636.9%20.2%30.3%9.3%3.3%
Aug 202638%21%27.9%9.6%3.4%
Sep 202643.2%22.8%22.7%8.2%3.1%

How has the KitchenAid and Weber comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Weber took it in May 2026, KitchenAid took it in June 2026.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among gas grill brands worldwide moved from 50.2% to 43.2%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
  • Across the 12 months ending September 2026, Weber’s estimated Share of Search among gas grill brands worldwide moved from 17% to 22.7%, and its estimated monthly branded searches moved from 619K to 670K.

How did search popularity change for gas grill brands worldwide in September 2026?

  1. In September 2026, Lynx overtook Weber to rank 2nd among gas grill brands worldwide, with 22.8% estimated Share of Search.

  2. In September 2026, KitchenAid gained estimated Share of Search among gas grill brands worldwide, from 38% to 43.2%.

  3. In September 2026, Weber lost estimated Share of Search among gas grill brands worldwide, from 27.9% to 22.7%.

Other head-to-heads among gas grill brands

How each brand is measured

Brandwave collects information about searches that people make online using KitchenAid’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

Weber

5 branded search terms

  • weber
  • weber barbecue
  • weber bbq
  • weber grill
  • weber smoker

How the Brand Demand Index is measured

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